Promotion Best Practices: How to get your product in front of thousands of people

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Promotion Best Practices: How to get your product in front of thousands of people

Promotion Best Practices

Coda co-marketing guidelines

Before getting started, please review the following guidelines regarding creating promotional marketing content for your product.

Our co-marketing guidelines apply to all promotional materials associated with your affiliation with Coda, which includes (but may not be limited to) your use of the Coda logo and other trademarks, published content, social posts, and promotional material.

How to talk about Coda

Coda is the all-in-one doc that brings words, data, and teams together. It starts with a blinking cursor on a blank page and can grow as big as your team's ambition. Coda comes with a set of building blocksーlike pages for infinite depth, tables that talk to each other, and buttons that take action inside or outside your docーso anyone can make a doc as powerful as an app. People have made Coda docs that do everything from launch products, to scale small businesses, to help them study for tests. What will you Coda?

How to talk about your relationship to Coda

When you’re speaking, make sure you’re authentically representing your relationship to Coda. Follow these tips

Present yourself as a maker; do not insinuate or represent yourself as a Coda employee

Do not represent a doc, template, or Pack as being officially endorsed by a company unless you have explicit, written permission from the company

Why you should co-market Coda

We want to give you all the tools you need to get the most out of your partnership with Coda. Our users include professionals across a wide range of industries who are passionate about productivity and making docs truly as powerful as apps.

Coda also has nearly 30K followers across our social media channels and a substantial blog readership. Coda’s audience is engaged and always looking for ways to work smarter, not harder. By co-marketing Coda, you can amplify your voice and brand, expand your reach, and grow your audience.

When should you co-market?

We always love to see co-marketing activity, like blog posts, social media shares, and email campaigns, from our partners. However, there are a few milestones that we think are especially deserving of co-marketing:

🚀 Initial Launch

You just did something amazing — you either published a new doc or Pack! Let users know how they can benefit from using your creation in Coda.

🔁 When you make major releases or updates

If you’re improving your product for users by creating new buttons, formulas, parameters, or tables, share it with them!

Tip: If your update changes the way an existing component works, be sure to let users know ahead of time so they won’t find a broken product the next time they use it.

Voice, tone and style guidelines

When you co-market Coda, try to be human, trustworthy, and clear.

Avoid jargon and technical speak unless it’s critical, and relate to your users’ needs and problems by communicating with empathy.

Please capitalize ‘Coda’ and ‘Pack’ in your writing.

Visual guidelines

Marks

The Coda logo is made up from two separate marks: the symbol and the logotype. The symbol is a combination of a building block and puzzle piece — two concepts that are at the core of the Coda product and identity. Its geometric construction is meant to convey simplicity, engineering, and stability.

The logotype has been customized from a typeface, so please use the provided logo and do not write ‘coda’ in any typeface.

The identity marks together are our most recognizable asset, used in everything from marketing materials to product design interfaces, and work at most scales.

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Treatment

Our identity marks can be used as either positive or negative space elements. Please use the proper black (#101010), orange (”Tomato Soup”, #EE5A29), or white (#FFFFFF) for the Coda logo.

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Clear space

Use the ‘o’ in ‘coda’ to determine clear space around the logo. Clear space is used to ensure optimum visibility.

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Partner logos

If you use the Coda logo in conjunction with your logo anywhere in your marketing, please adhere to these guidelines:

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Downloads

Symbols

Symbols

Symbol (tomato soup)

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SVG

Symbol (emerald)

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Symbol (black)

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Symbol (white)

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Wordmarks

Wordmarks

Wordmark (tomato soup)

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Wordmark (emerald)

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Wordmark (black)

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Wordmark (white)

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Working together

Approval, publication, and promotion

Co-marketing is a team sport, and we want to make sure that both Coda and your team get the most out of it. To that end, we ask that you submit co-marketing posts to your partner manage for approval no less than two weeks before your desired publication date. This gives our team time to review your post, correct any inaccuracies, and help you with anything you may not be sure of.

We’ll send you any feedback or suggested edits as soon as we can. Once we’ve approved a final draft, you’re good to publish! After your co-marketing post is published, we’re happy to help promote it on social media.

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Submit your content for approval

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Tip: Remember to tag us @coda_hq (

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) or @Coda (

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) so we get notifications of your posts!