Promotion Best Practices: How to get your product in front of thousands of people
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Promotion Best Practices

Find your product's purpose

Laying the foundation for your product's message
Before your jump straight into drafting copy for your launch post, take a moment to remember why you created this product, who can benefit from using it, and what’s the one thing you want your audience to remember about your product.
This short exercise will help in doing just that.
Shaping your messaging
Purpose
Answer the questions:
What problem does your product solve?
What pains does your audience have?


Story
Answer the questions:
Why are you building this?
Why should others care?


Audience
Answer the questions:
Who are you building for?
What do you need to communicate to them?
Tip: Be specific! For example:
❌ Instead of: “Marketers in the United States”
✅ Try: “Marketing Operations professionals at tech companies who use kanban

Clear the table
Search
Audience Segment
Pain Points
Benefits
1
Audience #1
Sample Text
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2
Audience #2
Sample Text
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3
Audience #3
Sample Text
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➡️ What’s next:

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