Skip to content
⭐ Tip: Be specific! For example:❌ Instead of: “Marketers in the United States”✅ Try: “Marketing Operations professionals at tech companies who use kanban”
Find your product's purpose
Laying the foundation for your product's message
Before your jump straight into drafting copy for your launch post, take a moment to remember why you created this product, who can benefit from using it, and what’s the one thing you want your audience to remember about your product.
This short exercise will help in doing just that.
Shaping your messaging
Purpose
Answer the questions:
What problem does your product solve?
What pains does your audience have?
Story
Answer the questions:
Why are you building this?
Why should others care?
Audience
Answer the questions:
Who are you building for?
What do you need to communicate to them?
Clear the table
Audience Segment
Pain Points
Benefits
Audience #1
Sample Text
Sample Text
Audience #2
Sample Text
Sample Text
Audience #3
Sample Text
Sample Text
There are no rows in this table
➡️ What’s next:
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.