Bear Music Festival Marketing Strategy Plan
1. Social Media
Primary Focus: Instagram
Posting Frequency: Daily (preferably multiple times per day)
Content Mix:
60%: Authentic moments from previous years Tactics:
Request each artist to post at least once about Bear Music Festival Host daily music discovery live streams on TikTok and Instagram Share behind-the-scenes content regularly on TikTok and Instagram Reels Commenting on artists popular posts that we’re excited to see/have them at bear music fest Notes:
Our artist collaboration posts have the most engagement by far on IG - I think we should find ways to capitalize on this more.
1a. Accounts to engage with Instagram:
https://www.instagram.com/vegobears/?hl=en
https://www.instagram.com/hippeas_snacks/?hl=en
https://www.instagram.com/tastesalud/?hl=en
https://www.instagram.com/southfortysnacks/?hl=en
https://www.instagram.com/bitchinsauce/?hl=en
https://www.instagram.com/lonolifeinc/?hl=en
https://www.instagram.com/drbronner/?hl=en
https://www.instagram.com/ranchocalaverashoneycompany/?hl=en
TikTok:
2. Event Calendar Listings
List Bear Music Festival on key event platforms: Eventbrite (free listing) Music Festival Wizard (paid listing) 3. Email Marketing
Newsletter Frequency: Weekly
Content Focus:
4. Influencer Marketing
Partner with influencers, create a network, and partner with other music festivals to provide free tickets to our network of influencers through us. We can then offer our influencers free tickets to BMF as well as the partner music festival. We basically make it super easy for small music festivals to connect into our influencer network and we don’t have to pay upfront because we can give people affiliate revenue on ticket sales and discounted/free tickets eventually this group can also help us create our own community around BMF they offer distribution, we offer network expansion and connection to other music festivals, which are their clients. 5. Partnerships
Offer marketing exchanges: local businesses post BMF flyers, and BMF promotes their brand at the festival as a sponsor Invite local businesses to participate as vendors, even in an all-inclusive setting (e.g., offering premium items like multicultural food or coffee) Partner with radio shows for additional exposure 6. Street Team Activation
Hire or collaborate with individuals or groups to distribute BMF flyers outside local concerts as attendees exit Create chalk bear prints outside or on campus of UC Berkeley maybe in multiple areas - these will lead to BMF flyers/signs How much would we have to pay a store to put bear paw print stickers on their floor that lead to a flyer? Probably not a ton if its a small business and doesn’t really impact them at all. 
BMF Marketing Strategy
