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Sponsor Post Content Calendar
Posting Strategy
Week 1
Day 1 – Hippeas
Post: Carousel of Hippeas bags in welcome bags + snack tables.
Caption: “Snack fuel from @HippeasSnacks kept our campers moving all weekend long 🌞💛 600 bags gone fast!”
Story poll: “Cheddar or Chickpea Puffs?”
Crosspost: Any meal/snack recap can tag Hippeas again.
Day 2 – Vegobears
Post: Campers with candy, close-ups of welcome bag shots.
Caption: “Sweet moments powered by @Vegobears 🐻🍬 A favorite grab-and-go at Bear Music Fest.”
Story: Emoji slider “🍬➡️🐻 how much do you love Vegobears?”
Day 3 – South Forty Snacks
Post: Snack table and merch tent sticker shots.
Caption: “@SouthFortySnacks disappeared so fast we had to pace them out 🤯 A crunchy crowd favorite.”
Story: Quiz: “How long did our South Forty stash last? Day 1 / Day 2 / Whole fest”
Day 4 – Taste Salud
Post: Dining table setups with Salud packets.
Caption: “Hydration with flavor 💧🍓 @TasteSalud was on every table for breakfast, lunch, and dinner.”
Story: Poll: “Water + Salud = 💯?”
Day 5 – Rancho Calaveras Honey
Post: Mini bears on tables, honey jars at coffee stations.
Caption: “A little sweetness from @RanchoHoney on every table 🐝🍯 Attendees loved it.”
Story: Question sticker: “What’s your favorite way to use honey?”
Day 6 – The Good Chocolate
Post: S’mores night shots, welcome bag chocolate, merch tent samples.
Caption: “S’mores + @TheGoodChocolate = peak Bear Fest energy 🔥🍫”
Story: Emoji slider “🔥🍫🔥 how good is this combo?”
Crosspost: Any campfire or s’mores content → tag Good Chocolate again.
Day 7 – Juneshine
Post: Opening night cheers with Juneshine cans.
Caption: “We kicked off the weekend with @JuneshineCo hard kombucha ✨ It went fast.”
Story: Poll: “Juneshine at camp? ✅ or ✅”
Week 2
Day 8 – Bitchin’ Sauce
Post: BBQ spread shots with sauce cups.
Caption: “The BBQ MVP 🥕🥦🥖 @BitchinSauce was the condiment everyone kept coming back for.”
Story: Question sticker: “What’s your go-to dip flavor?”
Crosspost: Any food recap → sneak Bitchin’ Sauce in again.
Day 9 – LonoLife
Post: Morning shots, campers with steaming cups.
Caption: “Warm mornings with @LonoLife broth 🥣☀️ A lifesaver for early risers.”
Story: Poll - “Morning starter: ☕ coffee / 🥣 broth”
Day 10 – Dr. Bronner’s
Post: Festival bathrooms with soap bottles, attendee/staff hands.
Caption: “Festival favorite 👏 @DrBronner staff and campers raved about how your soap saved their skin.”
Story: Quiz: “Which Bronner’s scent was most popular? Peppermint / Lavender / Almond”
Day 11 – Old Bridge Cellars (Greg Norman Wine)
Post: Dinner pours, wine at the bar.
Caption: “Wine nights courtesy of @OldBridgeCellars 🍷 Campers loved the Greg Norman collection.”
Story: Poll: “Wine with camp dinner? 🍷❤️”
Day 12 – Redwood Tea Estate
Post: Tea Tranquility event shots.
Caption: “A calm moment with @RedwoodTeaEstate 🍵 Our Tea Tranquility gathering was a highlight.”
Story: Emoji slider “🍵➡️🌲 vibes check”
Layering Sponsors into Other Posts
Metrics Plan
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