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SOP marketing

Comprehensive SOP Guide

Department: Marketing ​Title: Marketing Operations SOP Manual ​Version: 1.0 ​Owner: Head of Marketing Operations ​Last Updated: [Insert Date]
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🧭 Table of Contents

Overview & Objectives
Campaign Planning
Campaign Submission
Role & Approval Matrix
Document Management
Calendar, Timeline & Deadlines
Content Creation & Revision
Asset Request & Design Flow
Campaign Launch Execution
Campaign Reporting & Performance Review
Communication & Collaboration Tools
AI Assistant Usage Scenarios
Escalation & Exception Handling
Glossary
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1. 📌 Overview & Objectives

This SOP defines how the marketing department operates—covering campaign workflows from ideation to performance review. It ensures alignment across teams, supports compliance, and streamlines AI automation via Feedloop AI.
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2. 🧠 Campaign Planning

Purpose:

To strategize marketing activities that align with business goals and product timelines.

Steps:

Identify objective (Awareness, Conversion, Retention)
Define campaign type (Product Launch, Event, Seasonal, etc.)
Conduct SWOT or brief stakeholder sync
Use Campaign Brief Template
Submit for internal review before approval

Deliverables:

Strategic Outline
Draft Budget
Timeline Projection
Initial KPI Hypothesis
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3. 📨 Campaign Submission

Trigger:

Once planning is finalized and resources are aligned.

Steps:

Fill out Campaign Request Form via AI or dashboard
Attach strategic outline, asset needs, and timeline
Select campaign type to auto-route for approvals
AI checks completeness and routes to relevant approvers
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4. ✅ Role & Approval Matrix

Role and Matrix
Role
SOP Responsibility
Approval Required For
Marketing Associate
Drafting, coordination
❌
Marketing Manager
Review scope, feasibility
Seasonal, Retention
Product Marketing Lead
Ensure product fit
Product Campaigns
Brand & Creative Lead
Brand alignment, visual identity
All campaigns with public exposure
Director of Marketing
Strategic approval, high budget
> 50M IDR or Tier-1 national campaigns
There are no rows in this table
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5. 📁 Document Management

Templates Managed:

Campaign Brief
Design Request
Content Revision
Reporting Templates

Storage:

Central AI-linked Knowledge Library
Version control required for all templates

6. 📅 Calendar, Timeline & Deadlines

Calendar,Timeline,Deadlines
Milestone
Deadline Before Launch
Owner
Campaign Submission
6 Weeks
Marketing Manager
Design Brief Handoff
10 Business Days
Creative Team
Copy Finalization
7 Business Days
Content Strategist
Performance Report
7 Days After Campaign End
Marketing Analyst
There are no rows in this table
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7. ✏️ Content Creation & Revision

Workflow:

Create initial copy/direction
Peer Review (internal Slack/Asana loop)
Stakeholder validation
Final edits → AI logs approved version
All content revisions tracked in revision log
⁠

8. 🎨 Asset Request & Design Flow

Submit Design Request Form via Feedloop AI
Specify formats, sizes, channels (IG, Email, Web)
Designer sync for kickoff
AI can auto-check asset readiness vs specs
⁠

9. 🚀 Campaign Launch Execution

Pre-launch:

Confirm checklist via AI
Validate asset approvals
Confirm budget release

Launch Day:

Go-live announcement template
AI Agent on standby for reactive content/responses

Post-launch:

Social listening kickoff
Media monitoring via tool integrations
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10. 📊 Campaign Reporting & Performance Review

Campaign Reporting
Report Type
Frequency
Owner
Tools
Campaign Performance
End of Campaign
Marketing Analyst
BI Tool, Feedloop AI
Quarterly KPI Report
Quarterly
Dir. of Marketing
Management Deck
Engagement Heatmap
Bi-weekly
Content Team
Heatmap Dashboard
There are no rows in this table
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11. 🛠️ Communication & Collaboration

Communication & Collaboration
Platform
Usage
Slack
Daily team coordination
Notion
Campaign documentation & tracking
Google Drive
Asset & content storage
Feedloop AI
Knowledge assistant, SOP querying, routing
There are no rows in this table
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12. 🤖 AI Assistant Usage Scenarios

AI Assistant Usage
User Query
AI Action
“What’s the SOP for Ramadan campaigns?”
Return seasonal campaign SOP + deadline
“Who approves product launch campaigns?”
Display approver matrix filtered by campaign type
“Where’s the reporting template?”
Fetch latest version from knowledge base
“Can you show all Q2 deadlines?”
Display all milestone dates from calendar
There are no rows in this table
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13. 📣 Escalation & Exception Handling

Delayed approvals → escalate to Marketing Ops Lead
Missing templates → AI flags and logs request to document owner
Budget constraints → escalate to Finance Ops via escalation channel
Campaign Brief, Design Request, atau Reporting Template untuk campaign ini
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