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Campaign Report
📊 Marketing Campaign Reporting Templates – Complete Set
Each template includes structured sections to measure campaign performance, creative effectiveness, and strategic impact — ready for AI integration, Google Docs, or reporting dashboards.
1. 🎯 Product Launch Campaign
Product Launch
Section
Field / Metric
Section
Field / Metric
Campaign Name
[e.g., Launch of “SmartX 2.0”]
Launch Period
[Start - End Date]
Product Feature Highlighted
[Main features promoted]
Total Budget
[e.g., IDR 75,000,000]
Landing Page Visits
[#]
Add-to-Cart or Trial Signups
[#]
Conversion Rate
[%]
Revenue Generated
[Total income linked to campaign]
Top Performing Channel
[e.g., Meta Ads / Influencers / Email]
Creative Asset Performance
[Top asset + engagement metrics]
Feedback from Community
[What did users say?]
Launch Impact
[Effect on user base, product traction, etc.]
Key Learnings
[Success points and what to improve]
There are no rows in this table
2. 🎉 Event Campaign (Webinar / Launching / Exhibition)
Event Campaign
Section
Field / Metric
Section
Field / Metric
Event Name
[e.g., "EverAI Conference"]
Event Date & Time
[DD/MM/YYYY, HH:MM]
Registration Target
[e.g., 500 signups]
Actual Registrations
[#]
Attendance Rate
[% of registrants who attended]
Live Interaction Metrics
[Polls, Q&A, chat activity]
Event Content Engagement
[Promo material CTR, countdown video views]
Speaker/Guest Feedback
[If collected]
Social Media Buzz
[Mentions, reposts, hashtag volume]
Post-Event Conversion
[Bookings, downloads, follow-ups]
Media Coverage (if any)
[Links, quotes, impressions]
Recommendations
[Improve flow, shorter session, multi-language, etc.]
There are no rows in this table
3. 🌙 Seasonal Campaign (e.g., Ramadan, Year-End)
Seasonal Campaign Report
Section
Field / Metric
Section
Field / Metric
Campaign Name
[e.g., “Ramadan Penuh Berkah”]
Campaign Period
[Start - End Date]
Cultural Relevance Score
[Internal rating 1–10 or feedback]
Reach Achieved
[#]
Social Engagement Rate
[%]
Promo Code Usage
[# redeemed / unique users]
Highest-Converting Day
[Date + spike reason]
Top Performing Creative
[Include link/image + stats]
Cost per Conversion
[e.g., IDR 15,000]
Sentiment Snapshot
[Positive / Neutral / Negative highlights]
Performance vs Last Year
[YoY comparison]
Post-Campaign Action
[Follow-up, retargeting, gift delivery, etc.]
There are no rows in this table
4. 💌 Retention Campaign (Existing/Lost Customers)
Retention Campaign Report
Section
Field / Metric
Section
Field / Metric
Campaign Name
[e.g., “We Miss You!”]
Target Segment
[e.g., 30D inactive users]
Re-engagement Rate
[% of users who took action]
Unsubscribe / Opt-out Rate
[%]
Open Rate (if email)
[%]
CTR
[%]
Reactivated Users
[#]
Total Revenue Recovered
[If monetized campaign]
Personalization Used
[e.g., name, history, offers]
Automation Logic Summary
[Trigger → Wait → Message Tree]
Segment Insights
[Which group responded best?]
Retention Impact
[Churn drop, repeat usage trend]
There are no rows in this table
5. 🧠 Awareness Campaign (Brand Visibility)
Awareness Campaign Report
Section
Field / Metric
Section
Field / Metric
Campaign Name
[e.g., "Everpro Means Impact"]
Objective
[Brand recall, audience growth, thought leadership]
Impressions (Total)
[Across all channels]
Engagements
[Likes, shares, saves, comments]
Social Media Followers Gained
[#]
Press Mentions
[Link list + highlights]
Top Performing Channel
[Instagram, LinkedIn, TikTok]
Best Performing Visual
[Asset + context]
Brand Lift (if tested)
[Pre/post brand awareness %]
Earned Media Value
[If calculated]
Sentiment Overview
[General audience tone + notable quotes]
Long-Term Impact Observed
[Search volume, UGC, referral increase, etc.]
There are no rows in this table
6. 💰 Conversion Campaign (Sales / Trial Focused)
Conversion Campain Report
Section
Field / Metric
Section
Field / Metric
Campaign Name
[e.g., “Flash Sale Akhir Tahun”]
Conversion Goal
[e.g., 1,000 purchases]
Total Reach
[#]
CTR
[%]
Landing Page Conversion
[%]
Revenue Generated
[IDR]
AOV (Average Order Value)
[IDR]
Bounce Rate
[%]
Abandoned Cart Rate
[%]
Promo Code Usage Rate
[% of exposed users]
Top Performing Ad
[Asset + click data]
Cost per Acquisition (CPA)
[IDR]
Funnel Drop-Off Analysis
[At which stage? Why?]
Final Insights
[What to scale, optimize, or stop next cycle]
There are no rows in this table
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