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Campaign Deadline Rules
Campaign Deadline Rules
Document Title: Standard Timeline & Deadline Rules for Marketing Campaigns
Owner: Marketing Operations
Version: 1.0
Last Updated: [Insert Date]
📌 1. Purpose
To ensure consistent planning, production, and launch readiness across all campaign types by defining clear deadlines for major tasks such as submission, design requests, content production, approvals, and reporting.
🧩 2. Deadline Overview by Campaign Type
Deadline Overview by Campaign Type
Campaign Type
Total Lead Time
Typical Complexity
Examples
Campaign Type
Total Lead Time
Typical Complexity
Examples
Product Launch
5–6 Weeks
High
New product introduction
Event Campaign
4–5 Weeks
Medium–High
Webinars, Live Events, Activations
Seasonal Campaign
4 Weeks
Medium
Ramadan, Year-End, National Days
Retention Campaign
2–3 Weeks
Low–Medium
Win-back emails, promo to churned
Awareness Campaign
3 Weeks
Medium
Branding boosts, press presence
Conversion Campaign
1–2 Weeks
Low–Medium
Flash sales, short-term promos
There are no rows in this table
🧭 3. Standard Deadline Milestones
Standard Deadline Milestones
Stage
Minimum Time Before Launch
Notes
Stage
Minimum Time Before Launch
Notes
Campaign Brief Submission
5–6 weeks
Required for all campaigns with a budget or large scope
Design Request Submission
10 business days
For new assets or layout updates
Copywriting Finalization
7 business days
Includes internal review + legal if needed
Design Asset Completion
5 business days
After design request is approved
Campaign QA & Final Review
3 business days
Final checks, asset loading, platform tests
Launch Date
0 (Execution day)
Locked; no changes after QA
Performance Reporting
+7 days post-campaign
Start analysis and reporting
There are no rows in this table
📅 4. Detailed Rules per Campaign Type
A. Product Launch Campaign
Detailed Rules per Campaign Type
Task
Minimum Time Required
Task
Minimum Time Required
Campaign Brief
6 Weeks Before Launch
Product Feature Validation
5 Weeks
Asset Design Completion
2 Weeks
Launch Kit Deployment
1 Week
Internal Simulation/Test
3 Days
Post-Launch Report
1 Week After Launch
There are no rows in this table
📌 Note: Requires sign-off from Product Manager and Brand Lead.
B. Event Campaign
. Event Campaign
Task
Minimum Time Required
Task
Minimum Time Required
Event Date Lock
5 Weeks Before Event
Design for Announcement
4 Weeks
Final Agenda Freeze
2 Weeks
Speaker Slide Review
1 Week
Registration Close
2 Days Before Event
Debrief Report
3 Days After Event
There are no rows in this table
📌 Note: Timeline depends on physical or virtual event format.
C. Seasonal Campaign
Seasonal Campaign Rules
Task
Minimum Time Required
Task
Minimum Time Required
Campaign Ideation
5 Weeks Before Season
Visual Direction Approval
3 Weeks
Copy Approval (Cultural Check)
2 Weeks
Publishing All Assets
1 Week
Deadline Lock
3 Days Before Launch
Post-Campaign Report
1 Week After End Date
There are no rows in this table
📌 Note: Time-sensitive — dates are non-negotiable and should align with public holidays.
D. Retention Campaign
Retention Campaign
Task
Minimum Time Required
Task
Minimum Time Required
CRM Segment Finalization
2 Weeks
Email/Push Content Draft
7 Days
Test Blast & QA
2 Days
Behavior Tracking Setup
1 Day Before Launch
Campaign Report
5 Days After Launch
There are no rows in this table
📌 Note: Often runs in automation – use dynamic deadlines if behavior-triggered.
E. Awareness Campaign
Awareness Campaign
Task
Minimum Time Required
Task
Minimum Time Required
Campaign Brief Submission
3 Weeks
Brand Asset Preparation
10 Days
Copy Review
7 Days
Publication Scheduling
3 Days
Performance Overview
1 Week After Campaign
There are no rows in this table
📌 Note: Aligns with PR and media calendars.
F. Conversion Campaign
Conversion Campaign
Task
Minimum Time Required
Task
Minimum Time Required
Offer Approval
10 Days
Creative Turnaround
5 Days
Launch Timing Lock
2 Days
Conversion Link Test
1 Day
Report / Revenue Summary
3 Days After End
There are no rows in this table
📌 Note: Often fast-moving — can be launched in under 7 days with preset templates.
📊 5. Missed Deadline Impact & Escalation
Missed Deadline Impact & Escalation
Scenario
Impact
Escalation Path
Scenario
Impact
Escalation Path
Brief delay > 2 days
Shifts full timeline
Marketing Ops > Campaign Owner
Design request delay
Creative backlog, brand inconsistency
Creative Lead > Project Manager
Launch rescheduled <3 days
Risk to QA, tracking, and conversion
Marketing Director Approval
Reporting delay >7 days
Missed insights for next campaign
Data Analyst > Marketing Ops Lead
There are no rows in this table
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