For successful blitzscaling, competitive advantage comes from growth factors—like market size, distribution, high gross margin, and network effects—built into the business model and product roadmap. By triggering a feedback loop, these growth factors allow companies to dominate the market and tap into the first-scaler advantage. But our business model should also be built to anticipate the challenges of growth limiters, such as lack of product/market fit and operational scalability.
So when we are talking about product features concepts we should place them in one of the five buckets:
Metrics Movers: These are the features that are designed to move a key business metric, typically growth, engagement or revenue.
Customer Requests: These are features requested by customers. They rarely move metrics, but are critical towards building a long term relationship with your customers based on listening and responding.
Delight: These are features that aren't requested by customers, but when they see them, they are surprised by them and inspired by them. They include also those coveted by us, beautifully crafted UX & UI, automations and/or new approaches. They are critical towards building a strong emotional attachment with our customers.
Technical 10X: These are the features that are playing for our solution defendability and competition difference strategy. If we are able to archive 10 times better results then our competition, we're playing the right game.
Core Features: Sometimes forgotten by product growth oriented people or idolized too much by engineers, those are the features that make the product work at its basics. While they are "must" they do not make a great product or company, there is just too many products nowadays to be differentiated just by them.
And then assign them (if possible) to correct categories that are building our best possible outcome for business model and will trigger our product roadmap timeline setup. Those categories try to maximize four key growth factors and minimize two key growth limiters.
We add those if applicable as categories for our Product Features Planning:
Blitzscaling: the framework and techniques that allow companies to achieve massive scale at incredible speed.
Three key techniques of Blitzscaling:
Business model innovation
Part 2: Business Model Innovation
"Design an innovative business model that can truly grow."
Four key business model growth factors:
high gross margins
Two key business growth limiters
lack of product/market fit
Proven business model patterns
bits rather than atoms
free or freemium
Principles of business model innovation
adaption, not optimization
Part 3: Strategy Innovation
"Strategy innovation supports its own ecosystem of rapid growth in the face of risk and uncertainty."
When should you blitzscale?
a substantial & new opportunity
use your first-scaler advantage
threat of competition
When should you stop blitzscaling?
Declining rate of growth (relative to the market and competition)
Worsening unit economics
Decreasing per-employee productivity
Increasing management overhead
Part 4: Management Innovation
"One of the key features that sets global giants apart from those companies that flame out or implode before they can reach market dominance is an ability to evolve and optimize their management practices at each stage of growth."