Business Case Details

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Revenue Planning

The more money you make customer, the better.

Summary

Most companies we focus on in Blitzscaling have 60%, 70%, or 80% gross margins.
Operational challenges scale based on revenue or unit sales volume, not gross margin.
Even though gross margins mean a lot to the seller, they are irrelevant to the buyer.
Sales Planning
1
Sprint
Cost Planned
Type
Total Costs
Planned Costs
Reasoning & Sales Hypothesis
KPI3: Product Visitors: Marketing Metric
KPI4: New Product Users: Product Quality Metric
KPI5: Product Customers: Sales Metric (29.9$)
KPI7: Product Customers Large: Sales Metric (189$)
KPI8: Expected Revenue (12 months LTV calc)
1
15
Admin Lead
Operations
$200
$200
0
0
0
$0.00
2
16
Admin Lead
Operations
$200
$200
0
0
0
$0.00
3
17
Admin Lead
Operations
$200
$200
0
0
0
$0.00
4
18
Admin Lead
Operations
$200
$200
0
0
0
$0.00
5
19
Admin Lead
Operations
$200
$200
0
0
0
$0.00
6
20
Admin Lead
Operations
$200
$200
0
0
0
$0.00
7
21
Admin Lead
Operations
$200
$200
0
0
0
$0.00
8
22
Admin Lead
Operations
$200
$200
0
0
0
$0.00
9
23
Admin Lead
Operations
$200
$200
0
0
0
$0.00
10
24
Admin Lead
Operations
$200
$200
0
0
0
$0.00
11
25
Admin Lead
Operations
$200
$200
0
0
0
$0.00
12
26
Admin Lead
Operations
$200
$200
0
0
0
$0.00
13
7
Copywriter
Go To Market
$1,200
$1,200
Pillar Page → SERP
50
5.5
2
0
$1,504.67
14
8
Copywriter
Go To Market
$1,200
$1,200
Pillar Page → SERP
100
11
4
1
$3,009.34
15
9
Copywriter
Go To Market
$1,200
$1,200
Pillar Page → SERP
150
16.5
5
1
$4,514.00
16
10
Copywriter
Go To Market
$1,200
$1,200
Pillar Page → SERP
150
16.5
5
1
$4,514.00
17
11
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
18
12
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
19
13
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
20
14
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
21
15
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
22
16
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
23
17
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
24
18
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
25
19
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
26
20
Copywriter
Go To Market
$1,200
$1,200
Pillar Page → SERP
150
16.5
5
1
$4,514.00
27
21
Copywriter
Go To Market
$1,200
$1,200
Pillar Page → SERP
150
16.5
5
1
$4,514.00
28
22
Copywriter
Go To Market
$1,200
$1,200
Pillar Page → SERP
150
16.5
5
1
$4,514.00
29
23
Copywriter
Go To Market
$1,200
$1,200
Pillar Page → SERP
150
16.5
5
1
$4,514.00
30
24
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
31
25
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
32
26
Copywriter
Go To Market
$0
$0
Pillar Page → SERP
150
16.5
5
1
$4,514.00
33
1
Development
Product
$3,200
0
0
0
$0.00
34
2
Development
Product
$7,360
0
0
0
$0.00
35
3
Development
Product
$7,060
0
0
0
$0.00
36
4
Development
Product
$8,792
0
0
0
$0.00
37
5
Development
Product
$2,400
0
0
0
$0.00
38
6
Development
Product
$3,440
0
0
0
$0.00
39
7
Development
Product
$13,344
0
0
0
$0.00
40
8
Development
Product
$1,600
0
0
0
$0.00
41
9
Development
Product
$8,832
0
0
0
$0.00
42
10
Development
Product
$1,560
0
0
0
$0.00
43
11
Development
Product
$960
0
0
0
$0.00
44
12
Development
Product
$1,600
0
0
0
$0.00
45
13
Development
Product
$10,400
0
0
0
$0.00
46
14
Development
Product
$6,400
0
0
0
$0.00
47
15
Development
Product
$4,160
0
0
0
$0.00
48
16
Development
Product
$10,400
0
0
0
$0.00
49
17
Development
Product
$10,400
0
0
0
$0.00
50
18
Development
Product
$1,600
0
0
0
$0.00
51
19
Development
Product
$960
0
0
0
$0.00
52
20
Development
Product
$10,400
0
0
0
$0.00
53
21
Development
Product
$1,600
0
0
0
$0.00
54
22
Development
Product
$4,160
0
0
0
$0.00
55
23
Development
Product
$640
0
0
0
$0.00
56
24
Development
Product
$5,200
0
0
0
$0.00
57
25
Development
Product
$5,200
0
0
0
$0.00
58
26
Development
Product
$3,200
0
0
0
$0.00
59
15
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
60
16
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
61
17
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
62
18
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
63
19
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
64
20
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
65
21
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
66
22
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
67
23
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
68
24
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
69
25
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
70
26
GTM Lead
Go To Market
$900
$900
Works on conversion from KPI4 to KPI5
0
0
0
$0.00
71
7
Infrastructure
Operations
$100
$100
0
0
0
$0.00
72
8
Infrastructure
Operations
$100
$100
0
0
0
$0.00
73
9
Infrastructure
Operations
$100
$100
0
0
0
$0.00
74
10
Infrastructure
Operations
$100
$100
0
0
0
$0.00
75
11
Infrastructure
Operations
$150
$150
0
0
0
$0.00
76
12
Infrastructure
Operations
$150
$150
0
0
0
$0.00
77
13
Infrastructure
Operations
$150
$150
0
0
0
$0.00
78
14
Infrastructure
Operations
$150
$150
0
0
0
$0.00
79
15
Infrastructure
Operations
$300
$300
0
0
0
$0.00
80
16
Infrastructure
Operations
$300
$300
0
0
0
$0.00
81
17
Infrastructure
Operations
$300
$300
0
0
0
$0.00
82
18
Infrastructure
Operations
$300
$300
0
0
0
$0.00
83
19
Infrastructure
Operations
$450
$450
0
0
0
$0.00
84
20
Infrastructure
Operations
$450
$450
0
0
0
$0.00
85
21
Infrastructure
Operations
$450
$450
0
0
0
$0.00
86
22
Infrastructure
Operations
$450
$450
0
0
0
$0.00
87
23
Infrastructure
Operations
$600
$600
0
0
0
$0.00
88
24
Infrastructure
Operations
$600
$600
0
0
0
$0.00
89
25
Infrastructure
Operations
$600
$600
0
0
0
$0.00
90
26
Infrastructure
Operations
$600
$600
0
0
0
$0.00
91
7
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
92
8
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
93
9
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
94
10
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
95
11
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
96
12
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
97
13
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
98
14
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
99
15
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
100
16
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
101
17
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
102
18
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
103
19
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
104
20
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
105
21
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
106
22
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
107
23
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
108
24
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
109
25
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
110
26
Marketing
Go To Market
$250
$250
2.2$ expec. lead cost
109
11.99
4
1
$3,280.18
111
1
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
112
2
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
113
3
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
114
4
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
115
5
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
116
6
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
117
7
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
118
8
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
119
9
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
120
10
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
121
11
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
122
12
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
123
13
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
124
14
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
125
15
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
126
16
Product Manager
Product
$1,600
$1,600
0
0
0
$0.00
127
17
Product Manager
Product
$1,600
$1,600