Product Details

These are the features that are designed to move a key business metric, typically growth, engagement or revenue.

These are features requested by customers. They rarely move metrics, but are critical towards building a long term relationship with your customers based on listening and responding.

These are features that aren't requested by customers, but when they see them, they are surprised by them and inspired by them. They include also those coveted by us, beautifully crafted UX & UI, automations and/or new approaches. They are critical towards bui

These are the features that are playing for our solution defendability and competition difference strategy. If we are able to archive 10 times better results then our competition, we're playing the right game.

Sometimes forgotten by product growth oriented people or idolized too much by engineers, those are the features that make the product work at its basics. While they are "must" they do not make a great product or company, there is just too many products nowaday