Given the objectives of customer satisfaction and increasing recurring revenue, the best revenue models to consider would be:
Subscription Model: This model offers the opportunity to generate recurring revenue while also encouraging customer loyalty. Users pay a recurring fee (typically monthly or yearly) for access to your app's features. The subscription can be tiered, providing basic features at a lower cost, and more advanced features (such as personalized meal plans, one-on-one cooking classes, or access to premium content) at a higher cost. It's crucial, however, to provide sufficient value within each subscription tier to maintain customer satisfaction.
Freemium Model: This model allows users to download and use the basic features of the app for free, but they must pay for premium features. The key here is to provide a high-quality free experience to all users (which helps with customer satisfaction), but also to offer compelling premium features that provide value worth paying for on a recurring basis. This model also has the benefit of providing a low barrier to entry, which can be helpful in the early stages of a startup when you're trying to build a user base.
Affiliate Marketing Model: By partnering with grocery stores, meal delivery services, or other relevant businesses, you can earn a commission each time a user makes a purchase through your app. This can generate recurring revenue, as users are likely to make regular purchases. It also adds convenience for the users, enhancing their overall satisfaction.
These models can be used individually or in combination. For instance, you could use a freemium model with additional revenue from affiliate marketing. The choice of revenue model(s) should ultimately align with your specific business goals and user needs. Additionally, it's important to continually assess user feedback and adjust your strategies accordingly to maintain and enhance customer satisfaction.