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Products Kit
Guidelines
Experimentation Library
Experimentation Methods
Name
Brief Description
Sample Tools
Type
1
Customer Interview
Conducting one-on-one interviews with customers to gather insights, understand their needs, and validate assumptions.
Zoom
Calendly
Google Meet
Microsoft Teams
Exploratory
2
Discovery Survey
Administering surveys to a targeted audience to collect data and feedback, allowing for quantitative analysis and trend identification.
SurveyMonkey
Google Forms
Typeform
Qualtrics
SurveyGizmo
Microsoft Forms
Exploratory
3
Clickable Prototype
Creating interactive prototypes that simulate the user experience, allowing stakeholders to visualize and provide feedback on the product.
Figma
InVision
Adobe XD
Axure
Balsamiq
Sketch
Proto.io
Validation
4
Landing Page
Developing a web page with product information to gauge user interest and capture potential customers through sign-ups or inquiries.
WordPress
Wix
Squarespace
Unbounce
Leadpages
Instapage
Google Analytics
Validation
5
MVP
Building a minimum viable product with core features to gather user feedback and validate assumptions before investing further.
GitLab
GitHub
Firebase
AWS
Google Cloud Platform
Microsoft Azure
Google Analytics
Adalo
Bubble
WebFlow
Glide
Validation
6
A/B Testing
Running experiments by presenting different versions (A and B) of a product or feature to different user groups to compare performance.
Optimizely
Google Optimize
VWO
Adobe Target
Mixpanel
Google Analytics
Hotjar
Validation
7
Market Report
Analyzing market trends, competitor research, and industry reports to gain insights into customer behavior and identify market opportunities.
Nielsen
Gartner
Forrester
Statista
IBISWorld
Euromonitor
Google Trends
Google Alerts
Exploratory
8
User Testing
Observing users interacting with a product to identify usability issues, gather feedback, and validate the user experience.
UserTesting
Lookback
Validately
Maze
UserZoom
Optimal Workshop
Hotjar
Zoom
Microsoft Teams
Google Meet
Validation
9
A Day in the Life
Simulating and experiencing the user journey firsthand to understand pain points, user behavior, and opportunities for improvement.
Observation
Interviews
Note-taking
Video recording
Empathy mapping
Exploratory
10
Trend Analysis
Analyzing patterns and trends in customer behavior, market data, and user feedback to identify emerging needs and potential product directions.
Google Trends
Google Alerts
Market research reports
Sprout Social
Falcon.io
Hootsuite
Exploratory
11
Data Analysis
Examining quantitative data, such as user metrics, conversion rates, and engagement data, to gain insights into user behavior and product performance.
Excel
Google Sheets
SQL
Tableau
Power BI
Mixpanel
Amplitude
Google Analytics
Exploratory
12
Discussion Forum
Engaging with users in online communities or forums to gather feedback, answer questions, and understand user sentiments.
Reddit
Quora
Stack Overflow
Discourse
Slack communities
Facebook groups
Exploratory
13
Feature Stub
Implementing a basic version of a feature or functionality to gather feedback from users and validate the need for further development.
GitLab
GitHub
Firebase
AWS
Google Cloud Platform
Microsoft Azure
Google Analytics
Adalo
Bubble
WebFlow
Glide
Validation
14
Technical Spike
Conducting small-scale experiments or research to explore potential technical solutions, evaluate feasibility, and inform product decision-making.
Prototyping tools
IDEs
GitHub
GitLab
Stack Overflow
Research papers
Adalo
Bubble
Glide
WebFlow
Validation
15
Partner Interview
Engaging with external partners, such as vendors or integrators, to gather insights, understand industry trends, and explore potential partnerships.
Microsoft Teams
Email
Phone calls
Zoom
Google Meet
Exploratory
There are no rows in this table
Tools
Tool
URL
Brief Description
1
UserTesting
Conduct user testing sessions remotely to gather feedback on product usability and identify areas for improvement.
2
Zoom
Conduct virtual meetings, presentations, and demos with team members, stakeholders, or customers.
3
Calendly
Schedule meetings and events by sharing a personalized calendar link, making it easy for stakeholders to book time with you.
4
Google Meet
Host online meetings, video conferences, and collaborative discussions with team members and stakeholders.
5
Microsoft Teams
Collaborate with team members, manage projects, and communicate through chat, video calls, and file sharing.
6
Intercom
Engage with customers through live chat, email, and in-app messaging, collect feedback, and track user behavior to improve product decisions.
7
SurveyMonkey
Create and distribute surveys to gather feedback, conduct market research, and make data-driven decisions for product development.
8
Typeform
Create interactive and engaging surveys, forms, and questionnaires to collect user feedback and insights for product improvement.
9
Qualtrics
Conduct comprehensive online surveys and research studies to gain deep insights into user preferences, behaviors, and satisfaction.
10
Google Forms
Create simple online forms to collect data and feedback from users or stakeholders.
11
SurveyGizmo
Build and distribute surveys, quizzes, and forms to gather insights and feedback from users and stakeholders.
12
Microsoft Forms
Create surveys, polls, and quizzes to collect feedback and data from users and stakeholders.
13
Google Analytics
Analyze website and app performance, track user behavior, and gain insights to optimize product decisions and marketing strategies.
14
Figma
Collaboratively design, prototype, and iterate on user interfaces and product features with real-time collaboration and feedback from stakeholders.
15
InVision
Create interactive prototypes and gather feedback from stakeholders for user testing and iteration.
16
Adobe XD
Design and prototype user interfaces, conduct user testing, and share interactive design mockups with stakeholders.
17
Axure
Create interactive wireframes, prototypes, and specifications for complex web and mobile applications, and collaborate with stakeholders for feedback.
18
Balsamiq
Create low-fidelity wireframes and mockups quickly to share and gather feedback on product ideas and concepts.
19
Sketch
Design and collaborate on user interfaces and prototypes, create design systems, and export assets for development.
20
Design and prototype mobile and web applications, create interactive wireframes, and gather feedback from stakeholders and users.
21
WordPress
Build and manage websites or blogs, publish content, and create landing pages for marketing campaigns.
22
Wix
Create websites with a drag-and-drop interface, customize designs, and add functionality to showcase products or services.
23
Squarespace
Build professional websites, online stores, or blogs with customizable templates, and manage content and analytics in one place.
24
Unbounce
Create custom landing pages for marketing campaigns, A/B test variations, and optimize conversions for product promotions.
25
Leadpages
Design and publish high-converting landing pages, pop-ups, and alert bars to generate leads and drive product adoption.
26
Instapage
Build and optimize landing pages with a drag-and-drop editor, A/B test variations, and integrate with marketing automation tools.
27
Trello
Organize and track project tasks, collaborate with team members, and visualize project progress using boards, lists, and cards.
28
Jira
Plan, track, and manage agile software development projects, assign tasks, and monitor team progress with customizable workflows.
29
Asana
Manage projects, tasks, and workflows, assign responsibilities, track progress, and collaborate with team members for better project management.
30
Plan, track, and manage projects and tasks using visual boards, timelines, and customizable workflows for team collaboration and project management.
31
GitLab
Version control and collaboration platform for software development, enabling teams to manage repositories, track issues, and automate workflows.
32
GitHub
Web-based hosting service for version control and collaboration, facilitating code sharing, issue tracking, and project management for developers.
33
Firebase
Develop, test, and deploy web and mobile applications using a comprehensive suite of backend services, such as authentication, database, and cloud functions.
34
AWS
Cloud computing platform offering a wide range of services for hosting applications, managing databases, and deploying scalable and secure infrastructure.
35
Google Cloud Platform
Cloud computing services, including infrastructure, data storage, machine learning, and analytics tools, for building and scaling applications.
36
Microsoft Azure
Cloud computing platform offering a variety of services for building, deploying, and managing applications and services through Microsoft-managed data centers.
37
Slack
Collaborative communication platform for team messaging, file sharing, and integration with various tools, facilitating project coordination and information sharing.
38
Optimizely
A/B testing and experimentation platform to optimize user experience, test different variations, and make data-driven product decisions.
39
Google Optimize
Perform A/B and multivariate testing on websites, optimize user experiences, and improve conversion rates based on data insights.
40
VWO
A/B testing and conversion optimization platform to test different variations, optimize website performance, and drive product improvements.
41
Adobe Target
Personalization and testing platform to deliver targeted experiences, run A/B tests, and automate optimization across digital channels.
42
Mixpanel
Product analytics platform for tracking user interactions, behavior analysis, and measuring the impact of product changes and marketing campaigns.
43
Hotjar
Behavior analytics and user feedback platform to understand user interactions through heatmaps, session recordings, and surveys for website optimization.
44
Nielsen
Market research and measurement company providing insights into consumer behavior, audience measurement, and marketing effectiveness.
45
Gartner
Research and advisory company offering insights and analysis on various technology and business-related topics to support strategic decision-making.
46
Forrester
Research and advisory company providing insights and analysis on technology, marketing, and business strategies to help inform product decisions.
47
Statista
Online platform for statistics and market research, offering access to data, infographics, and reports across various industries and topics.
48
IBISWorld
Provider of industry intelligence and market research reports to gain insights into specific industries, including trends, forecasts, and competitive analysis.
49
Euromonitor
Market research provider offering insights and analysis on consumer markets, industries, and demographics to support market entry and strategic decision-making.
50
Google Trends
Explore and analyze search trends, compare keyword popularity, and gain insights into user interests and market demand.
51
Google Alerts
Monitor the web for specific keywords or topics, receive email notifications when new content is published, and stay updated on industry news and mentions.
52
Lookback
Conduct remote user research sessions with moderated or unmoderated usability testing, screen sharing, and session recording capabilities.
53
Validately
Conduct moderated or unmoderated user research sessions, collect feedback, and gain insights into user experiences and preferences.
54
Maze
User testing platform to test and validate designs through interactive prototypes, collect data and insights, and iterate on product decisions.
55
UserZoom
UX research and testing platform for conducting remote usability studies, surveys, and card sorting exercises to optimize the user experience.
56
Optimal Workshop
UX research tools, including tree testing, card sorting, and user journey mapping, to understand user behavior and optimize information architecture.
57
Observation
Capture and analyze user behavior on digital platforms through session replay, heatmaps, and conversion funnels for user experience optimization.
58
Interviews
N/A
Conduct one-on-one or group interviews with users, stakeholders, or subject matter experts to gather qualitative insights and feedback.
59
Note-taking
N/A
Use various note-taking tools, such as Evernote or Notion, to document and organize meeting notes, user research findings, and ideas for future reference.
60
Video recording
N/A
Record user testing sessions, demos, or presentations to review and analyze later for detailed insights or to share with stakeholders.
61
Empathy mapping
N/A
Visualize and understand user needs, motivations, and pain points by creating empathy maps that capture user perspectives, emotions, and behaviors.
62
Social media listening tools
N/A
Monitor and analyze conversations, mentions, and sentiment on social media platforms to gain insights into customer opinions, trends, and feedback.
63
Market research reports
N/A
Access industry-specific market research reports from reputable sources, such as Gartner, Forrester, or IBISWorld, to gather insights into market dynamics and trends.
64
Excel
N/A
Use spreadsheets to organize and analyze data, create charts and graphs, and perform calculations for various product management tasks.
65
Google Sheets
N/A
Collaborative online spreadsheets for data management, analysis, and visualization, enabling real-time collaboration with team members.
66
SQL
N/A
Query and manage relational databases to extract and manipulate data for analysis, reporting, and data-driven decision-making.
67
Tableau
Data visualization and business intelligence platform to create interactive dashboards and reports, and uncover actionable insights from data.
68
Power BI
Business analytics service by Microsoft for data visualization, reporting, and interactive dashboards to gain insights and make data-driven decisions.
69
Amplitude
Product analytics platform to analyze user behavior, measure product performance, and gain insights to drive product decision-making.
70
Reddit
Online discussion platform with various communities, enabling product managers to engage with users, gather feedback, and monitor industry discussions.
71
Quora
Question-and-answer platform where product managers can share knowledge, ask questions, and learn from industry experts and practitioners.
72
Stack Overflow
Online community for programmers and developers to ask and answer technical questions, gain insights into programming challenges, and share knowledge.
73
Discourse
Community forum software for hosting discussion boards and online communities, fostering user engagement, feedback, and support.
74
Slack communities
N/A
Join industry-specific Slack communities or channels to connect with professionals, share knowledge, and seek advice or feedback on product-related topics.
75
Facebook groups
N/A
Join relevant Facebook groups where product managers and industry professionals discuss trends, share insights, and seek guidance on product-related matters.
76
Prototyping tools
N/A
Use tools like Adobe XD, Figma, or InVision to create interactive prototypes and gather feedback from stakeholders and users during the design and development process.
77
IDEs
N/A
Integrated Development Environments, such as Visual Studio Code or IntelliJ IDEA, for coding, debugging, and software development tasks.
78
Research papers
N/A
Read academic or industry research papers to gain insights into emerging technologies, trends, or best practices relevant to product management.
79
Email
N/A
Communicate with stakeholders, gather feedback, and share updates through email communication, fostering collaboration and information exchange.
80
Phone calls
N/A
Conduct one-on-one or group phone calls with stakeholders, customers, or team members for discussions, feedback collection, and relationship building.
81
Adalo
No-code platform for building mobile and web applications, enabling product managers to prototype and launch products without coding.
82
Bubble
No-code platform for building web applications and workflows, allowing product managers to create custom products and automate processes.
83
WebFlow
Visual web design and development platform for building responsive websites and e-commerce stores, without writing code, for product presentation and promotion.
84
Glide
No-code platform to build mobile apps using spreadsheets, enabling product managers to create customized mobile applications without coding.
85
Sprout Social
Social media management platform to manage and analyze social media accounts, schedule posts, and monitor brand mentions and engagement.
86
Social media management and customer experience platform for managing multiple social media accounts, analyzing data, and engaging with customers.
87
Hootsuite
Social media management platform for scheduling posts, monitoring social media channels, and engaging with audiences across different platforms.
There are no rows in this table
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