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Domain and email setupLeads and targetingCopywritingLinkedin outreachOur pay-per-meeting program
10K emails sent monthly6K opens (60% open rate)60 meetings booked (1% meeting booked rate)54 meetings show up (90% show up rate)16 close (30% close rate)$160k closed & cash collected over 60 days ideally ($10K ticket)
Money backGet paid$$$Loans
Subject LineHow to create your messaging copyOffer creationCase studiesPersonalizationPutting it all together
Revolutionizing B2B Lead Generation with "Elysium": A Paradigm Shift in Modern Marketing
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The Outbound Odyssey - Our Playbook To Get Results
Hey everyone my name is Donovan Williams and I run The Outreach Box (Rebranded to Influespire). We specialize in helping B2B companies across the space scale their current lead generation efforts through our unique Fractional CRO program.
In this document we are going to break down everything into 5 different topics.
The Numbers
Monthly Cash Collected: ~$80k ($160k/2 months to collect cash)
Domain setup
Initially you want to purchase a domain from an online domain provider. The more domains you purchase the more outbound emails you can send typically.
We recommend setting up at max 5 new email accounts per domain (Not aliases) and sending a max of 20-30 emails per day per email account. Allowing you to send upwards of 100-130 new emails per day.
You can purchase a domain from , , ,
We will usually buy domains with the extension of .com at the end for $10 each.
For the domain name we are going to be naming them similar to your current company name.
For example if your company name domain is called Facebook.com
We will be naming each domain:
- Getfacebook.com
- Tryfacebook.com
- FacebookTry.com
Put simple words in front of your domains like Try, Get, ETC.
This will allow you to purchase unlimited domains without having to come up with weird combinations.
Adding all of your accounts on Gsuite or Outlook
We like to use Gsuite or Outlook for managing all of our email domains and users.
Why don’t we use Zoho, Namecheap or Gmails over Google Workspace, Microsoft Office, etc?
Zoho has officially booted cold emailers off of their platform so if you wonder why you’re emails stopped delivering (Ours did) then now you know why. Namecheap’s private mail or Gmails don’t have as good as deliverability as a professional email setup on a domain. Not to mention you aren’t going to get respected by your prospects as much if you are sending from timmydavid123@gmail.com about growing their business.
Make sure you setup the DKIM, DMARC. SPF and MX records or hire someone to do it. Failure to do that will ensure you end up in spam fast.
Now what you want to do with Gsuite and Outlook is purchase their inboxes and add your domains. There is technical setup but a quick google or youtube search will show how to get started.
If each email user can send 20-30 cold emails per day (We recommend) then you can send 200-300 unique emails per day for only $120 spent.
This can be scaled unlimited.
Email Warmup:
Email warmup is one of the most important aspects of making sure your email account won’t be hitting spam when you hit send. Through hundreds if not thousands of other users the warmup software will be sending, reading, opening, replying and moving all emails out of spam for you automatically. Ensuring the best quality inbox rate. Now there are a couple of different softwares in the marketplace, but we use to warm up our emails.
Warmup Tools:
As you can see we’ve sent over 140 emails in the past week through our warmup tool to different recipients and have a 100% inbox rate as you can see on the right.
Now with your new domains warming up you want to wait at least two weeks before starting to send. Sending emails any earlier puts you at risk of getting your domain burned in which case 90% of the time you won’t be able to get it back
Email Sending:
The time you send emails, how many emails you send per day and what you say in your emails is just as important as initially setting up the domains.
We usually send our emails during the morning. So anywhere from 9am-11am est works best for us and has the highest open rates. Don’t send too late in the day as your ideal client might be busy in work or just looking to leave the office.
The quantity of emails being sent per day totally depends on how warmed your domain is. Just like we mentioned before we recommend 20-30 emails per email account and setup 3-5 email accounts per domain (Not aliases).
Don’t use any spam words when you are sending emails as that will just lead you to ending up in spam.
Examples:
Once you have all of your email accounts setup and you have a set plan on when you are going to send your emails as well as what you are going to say, let’s go ahead and discuss our ideal email sending platforms.
For sending cold emails there’s a lot of sending platforms that have bad deliverability as well as sending platforms with good deliverability. For our agency we use . Their softwate rotates the email accounts across multiple campaigns so we’re ensuring maximum deliverability, supports spintax so we can have different copy all being sent out at once, a unibox that can manage all email domains and responses in one and more I can’t fit in this document. For you in this case we took our top softwares we’ve used in the past as well as factored in cost so you’re not breaking the bank. We recommend Instantly however.
Email sending platforms:
Lead Scraping
There are plenty of tools I’m sure you’re aware of that allow you to scrape thousands of your ideal client’s information at the click of a button. Problem is 80% of the time the data quality is either outdated or bad.
Here are some lead scraping tools we’ve tested that works:
For us personally we like to manually scrape our leads through Linkedin and Google. This allows us to send to potential clients that haven’t been reached out to as hard compared to lead databases.
Sending to the wrong email address
Most people, whenever they can’t find the correct decision maker or don’t want to spend the time to seek out the right person, will send to info@company.com or help@company.com emails.
Whatever you do you want to avoid sending to those exact types of addresses. Not only are those emails usually designed as a spam trap in which case will blacklist you, but they are also designed to go directly to gatekeepers. It’s very unlikely you will get the response you are looking for and highly likely you will just be sent to spam no matter the email copy.
Figuring out your ICP
Okay, so now that you have the lead database you want to scrape from as well as understand what type of emails you shouldn’t be contacting let’s talk about your ideal client profile.
Your ideal client profile is a made up avatar of exactly who you would like to target and work with.
We’ve gone ahead and designed a copywriting ICP spreadsheet that is templated perfectly for you and or your team. Just input the details and you’ll have your ideal client profile right in front of your hands!
Verifying your emails
Verifying your emails is the easiest part of this process. There’s a million different email verifiers out there in the marketplace. If you are sending bulk emails then we recommend
If you are personalizing your emails and sending them in batches then we recommend which is on the more pricier side, but has better verification.
Copywriting
Now we are into the fun stuff. Copywriting is one of the most valuable skills you can have in business and what is going to determine if people schedule a meeting with you or not.
We are going to break this part down into sections:
Creating the perfect subject line
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