Video Breakdown

Thumbnail

Title: [60 Words or less]

Explain the video in one sentence

.srt file for each video

Video

First 12 Seconds

Explain what they will about to see

Be engaging

Why should people care?

How does the video benefit them?

Take note of specific elements in the video

First 10 seconds clearly what the video is about

Current Benchmarks 4.3.21

Important Metrics:

90 Day Range

Impressions CTR (Click through rate)

Range:

7% and above Green

6.99-4.0% Yellow

3.99% and Below Red

Average View Percentage (AVP)

50% and above Green

49-30% Yellow

29% and below Red

Average View Duration (AVD)

3.5 minutes and Above Green

3:49-2:50 Yellow

Below 2:49 Red

Watch Time

Above 100 Hours Green

99-45 Hours Yellow

44 hours and Below

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