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Important Youtube Metrics

Important Metrics:

90 Day Range
Impressions CTR (Click through rate)
7% and above Green
6.99-4.0% Yellow
3.99% and Below Red

Average View Percentage (AVP)

50% and above Green
49-30% Yellow
29% and below Red

Average View Duration (AVD)

3.5 minutes and Above Green
3:49-2:50 Yellow
Below 2:49 Red

Watch Time

Above 100 Hours Green
99-45 Hours Yellow
44 hours and Below


Above 2K Green
1999-1000 Yellow
Below 999 Red


When your audience is trying to find an answer
Discover new things
Make Decisions
Be Entertained
Buy Something
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