Where- Traffic Sources (i.e. Searching on Google) What- Watch Time, Click Through Rate (CTR), Average view duration (AVD), Average View Percentage (AVP) When- Real time, Date Range, When audience is on Youtube 2-5 Variations- Tubebuddy Think of the Grocery store with different types of boxes. Description: Link to playlist in first two lines of description Pinned first comment to more similar content Closed Captioning- Rev.com Engagement: Answering Comments and Community Tab Write out your goal, mission and target audience My Goal: Brand with Group Coaching (50 Students) and Courses, 10K subscribers Mission: To teach ones how to use emerging tech Creating services and tech to scale your personal brand- Micro SAAS, SWAS Audience: Makers and Creators Micro-Moments to Help Your Audience [4 Types of Content to Make] I Want to Know Moment: Search for a search for a random fact. I Want To Go Moment: I want somewhere nearby for something specific. I Want to Do Moment: Need help performing a task I Want to Buy Moment: Needing to buy a specific item or service Real-Time Analytics of top-performing videos that are at least 6 months old that are still bringing in the most traffic in the 48 hours. Top 25 Videos Plan, create, and upload a video about the same topic as one of those on the list you made. Plan- VS Videos, Beginner Step by Step Tutorials, Streaming 30 Day Checkin- 4.3.21- Several brand offers for sponsorships, 1 UStream Affiliate Chapter 11 Identify Your Audience What Does Your Brand (Channel) Stand For? What Does My Audience Care About? Example of Scalable Valuable Content Task 1: List your viewer persona’s demographics: age or generation, gender, income range, education, geographical location, and relationship status. Task 2: List your viewer persona’s psychographics: motivators, values, attitudes, lifestyle, fears, and goals. Task 3: List your viewer persona’s online behavior: types of media consumed, content consumed for personal interest versus for entertainment, and channels they subscribe to. Task 4: List your viewer persona’s offline behavior: buying behavior, habits, hobbies, and where they spend their time offline. Task 1: Research at least 10 successful creators in your niche. Similar Creator Research [Template] Task 2: Take note of what they have in common. Watch their most successful videos and take note of video creation and editing patterns. Task 3: See if and how they engage with their communities, both in the video comments and on the Community tab. Read the comments on their most popular videos. Chapter 13 Content is King 13.1 Story Arc- Make a lasting Impact Reengagement- Positioning (why they should care) Set-up- Position [getting ready for joke] Goosh- Easter Egg or Staple Task 1: Go back to the Chapter 12 Task 1-3. Analyze each of their highest rated videos with the Story Arc Model. Story Arc Model: Hook, Reengagement, Setup, Reengagement, Climax, Goosh, Wrap Up Story Arc Review of Content Task 2: Create your next video using the story arc. What- Watch Time, CTR, Average view duration (AVD), Average View Percentage (AVP) When- Real time, Date Range, When audience is on Youtube Task 1: Look for meet-ups- Created Online Youtube Mastermind Task 2: Create your own mastermind Task 3: Look at the video for the last 90 days. Task 4: Validate your viewer's persona Task 1: Using what you learned in this chapter, brainstorm ten new title ideas for your next video. Narrow it down to three possible titles. Make sure your titles are easy to remember and simple to explain and share. Task 2: Brainstorm 3-4 possible thumbnail ideas for each title. Use YouTube and Google images to come up with ideas to make the ideas stronger. Pick a thumbnail strategy and sketch it out (don’t worry about being an artist). Task 3: Get human feedback on these ideas from your mastermind group. 2-5 Variations- Tubebuddy Think of the Grocery store with different types of boxes. Description: Link to playlist in first two lines of description Pinned first comment to more similar content Closed Captioning- Rev.com Engagement: Answering Comments and Community Tab The surface features viewers see are: Browse Features: Homepage and Subscriptions Chapter 6 Make Money Partnering with Youtube Join the Partner Program- 1K Subscribers + 4K Hours of Watch Time in One Year Channel Memberships, Youtube Premium Live Stream, Super Chat and Super Stickers Chapter 7 Use Your Influence to Generate Big Money
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