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Growth Hacks
Growth Hack
Description
Implementation Steps
Expected Outcome
Measurement KPI
1
Webinar Series
Host a series of webinars explaining the science and benefits of AI in fertility.
1. Identify topics and experts.2. Promote webinars through email, social media, and partnerships.3. Host the webinar using platforms like Zoom or Webex.
Increase brand awareness and establish Oma Robotics as a thought leader.
Number of webinar attendees, engagement during the webinar, post-webinar feedback.
2
Collaborative Content
Partner with fertility experts to co-create content.
1. Identify potential expert collaborators.2. Co-create articles, videos, or podcasts.3. Promote content across channels.
Leverage the experts' audience and credibility. Enhance content quality.
Content engagement metrics (views, shares, comments), growth in followers or subscribers.
3
Free Initial Consultation
Offer a free consultation for clinics interested in integrating the technology.
1. Set up a consultation booking system on the website.2. Promote the offer through targeted ads and email campaigns.3. Conduct consultations, addressing concerns and showcasing benefits.
Increase the number of clinics trying out the technology. Build trust.
Number of consultations booked, conversion rate of clinics post-consultation.
4
User-Generated Content Campaign
Encourage patients and clinics to share their success stories using Oma Robotics' technology.
1. Launch a campaign inviting users to share their stories.2. Offer incentives like discounts or features for the best stories.3. Share these stories on official channels.
Build trust and authenticity through real-world testimonials.
Number of stories received, engagement metrics on shared stories.
5
Affiliate Program for Clinics
Offer clinics a commission for every patient they refer who uses Oma Robotics' services.
1. Set up an affiliate tracking system.2. Promote the program to partner clinics.3. Pay out commissions based on successful referrals.
Incentivize clinics to promote Oma Robotics' services to their patients.
Number of referrals from affiliate program, revenue generated from referred patients.
6
Interactive AI Demos
Create an interactive online demo showcasing how the AI works in real-time.
1. Develop the demo with user-friendly interfaces.2. Embed the demo on the website and promote it.3. Gather feedback from users to improve the demo.
Engage website visitors and provide a tangible experience of the technology.
Number of demo users, time spent on the demo, feedback received.
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