This document presents the KPIs that are applicable for measuring growth rates.
Number of Partnerships Formed:
Importance: Establishing partnerships with fertility clinics is crucial for Oma Robotics to expand its reach and credibility.
Measurement:
Track the number of new clinics integrating Oma Robotics' technology each month.
Monitor the size and reputation of these clinics to gauge the quality of partnerships.
Target: Aim for a steady month-on-month increase, with specific targets based on market research and potential outreach.
Patient Success Rate:
Importance: The effectiveness of Oma Robotics' technology will be a significant selling point. A higher success rate can lead to more trust and credibility in the market.
Measurement:
Monitor the success rate of IVF treatments at clinics using Oma Robotics' technology.
Compare these rates to industry averages and clinics not using the technology.
Target: Aim for a success rate that's significantly higher than the industry average.
Website Traffic:
Importance: The website is a primary source of information for potential partners and patients. Increased traffic can indicate growing interest and awareness.
Measurement:
Use analytics tools to analyze the number of visitors, their behavior (e.g., pages viewed, time spent), and conversion rates.
Track the sources of traffic to understand which marketing channels are most effective.
Target: Set monthly targets for website visitors, aiming for steady growth. Also, focus on improving conversion rates.
Referral Program Uptake:
Importance: A successful referral program can lead to organic growth, reducing the cost of acquiring new clients.
Measurement:
Track the number of clients participating in the referral program.
Monitor the number of successful referrals and the conversion rate of referred leads.
Target: Aim for a specific percentage of existing clients to participate in the referral program and set conversion rate targets for referred leads.
Social Media Engagement:
Importance: Social media is a vital channel for brand awareness and engagement, especially in the healthcare and technology sectors.
Measurement:
Monitor metrics like follower growth, engagement rate (likes, shares, comments), and click-through rates to the website.
Track the performance of specific campaigns or posts to understand what resonates with the audience.
Target: Set monthly targets for follower growth and engagement rates, aiming for consistent improvement.
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Focus on KPIs