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Welcome to Oma Robotics's Growth Plan!

Growth Hacks

Focus on KPIs

Growth Experiments

Critical Channels to Grow the Brand

Go To market Strategy

Personas

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Go To market Strategy

This document outlines the brand's go-to-market strategy.

For Persona 1: Fertility Clinics

Product Education:

Objective: Ensure that fertility clinics understand the technical advantages and benefits of Oma Robotics' AI and robotics-powered technologies.

Tactics:

Host workshops and training sessions for clinic staff.

Develop detailed product documentation and user manuals.

Partnerships:

Objective: Collaborate with established fertility clinics to integrate Oma Robotics' technology.

Tactics:

Identify key decision-makers in top fertility clinics.

Offer pilot programs where clinics can test the technology at a reduced cost or risk.

Demonstrations:

Objective: Showcase the effectiveness and efficiency of the technology in real-world scenarios.

Tactics:

Organize live demonstrations at medical conferences and industry events.

Offer virtual demos for clinics that cannot attend in person.

Feedback Loop:

Objective: Continuously improve the product based on feedback from clinics.

Tactics:

Implement a system for collecting feedback from partner clinics.

Regularly update the product based on this feedback to ensure it meets the clinics' needs.

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For Persona 2: Patients Seeking Fertility Care

Awareness and Education:

Objective: Inform potential patients about the benefits and science behind AI and robotics-powered fertility technologies.

Tactics:

Launch an informational campaign with blog posts, videos, and infographics.

Collaborate with influencers in the fertility space to amplify the message.

Testimonials and Success Stories:

Objective: Build trust by showcasing real-life success stories.

Tactics:

Share patient testimonials on the website and social media.

Create video interviews with patients discussing their positive experiences.

Affordability Campaigns:

Objective: Address concerns about the cost of fertility treatments.

Tactics:

Offer promotional discounts or financing options for treatments using Oma Robotics' technology.

Highlight the potential cost savings in the long run due to higher success rates.

Community Engagement:

Objective: Engage with potential patients in spaces where they seek information and support.

Tactics:

Participate in online forums and communities related to fertility.

Host Q&A sessions or webinars to address common questions and concerns.

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