$783B was spent on enterprise software worldwide in 2022
Business technology leaders have to ensure employees derive maximum value from digital tools, based on a clear understanding of how they actually do their work
Improved workflows and internal efficiency
Increased productivity
Less user frustration with technology
Reduced Cost
Higher employee satisfactions
The consequences of poor software adoption
Less productive
Lost time and Money
Compliance risk
Why Software Adoption Fails
They focus too heavily on the launch, not long term adoption
Solution doesn’t meet employees where they are
Employees don’t know where to find resources
Why Internal PM role is growing
An internal Product manager is responsible for the development and enhancement of digital products that are used internally by a company’s employees. They solve employee pain points and improve organizational efficiency enabling others to deliver value to customers.
Increase in remote work
Recognition of the employee experience
Role of Internal software in digital transformation
Rise of agile andNo-code platform
Roles of an Internal PM’s role
Creating the product roadmap
Communicating requirements to design and engineering
Tracking adoption and engagement
Understanding User’s need
How to measure success?
Cost saving
Improvements to internal processes and security
Increased efficiency
Employee engagement.
How to iterate with feedback?
Potential process improvements
Efficiency gains
Stakeholders interest
Compliance Standard. Internal Pm must meet compliance standard and policies about how employees use software that are set by the Org
Importance of feedback
Helps ensure you’re building for your user
Gives employees a Voice
Add context to analytics data
Three pillars of optimising internal software:
1. Analytics
2. In-app communication
3. Employee feedback
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