Website Strategy

Step #1

Step #2

Step #3

You might think building a website is as simple as choosing the right colors, fonts, and layout, but there’s a lot more to it than that. Designing and creating a website means making a plan and putting it into place–which is why your website strategy is so important. You can make a website without creating a website strategy, but a site strategy can help you

increase website traffic⁠

and reach the goals you’ve set for your website.

Creating a website strategy might seem easy enough, but it’s all about the amount of effort you put in. The more time you take to detail and create a comprehensive website strategy, the easier it’s going to be to build and

launch your website⁠

. Creating your website strategy involves defining your target audience, setting goals, creating a branding strategy, and using keyword research and search engine optimization (SEO) to optimize your content while you build your website.

If you’re planning on starting a website for your small business, you have a lot to learn. In this guide, we’ll talk about what a website strategy is and how you can develop your own website strategy in 10 steps.

What is a website strategy?

A website strategy is essentially a long-term business plan that’s built around your website. Your website strategy goes beyond the design you choose for your website—it helps inform the content you create, your marketing efforts, and more.

Typically, a website strategy includes several parts, including your website design, branding strategy, keyword research and implementation, and analytics. All of these individual parts work together to help you design and develop an effective website, making it easier to optimize your website in a way that’s aligned with your goals. Your website strategy can also help with the

basics of branding⁠

, including your brand’s personality, appearance, and purpose.

Every website should start with a web strategy, especially if you’re building a website for your business. The more time you spend creating a website strategy, the better your website will be.

How to develop your website strategy in 10 steps

With a little time and effort, you can create a website strategy to help you build the best website for your brand. A content strategy guide can even help you understand how to use content to optimize your website. In the meantime, here’s how you can start creating a website strategy.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.