One thing you need to do is decide on the right target audience for your website. Every business targets a different specific demographic, so it’s smart to figure out who uses your products or services. The easiest way to do this is to look at any existing data you may have about your customers, including their age, location, and other information that allows you to segment your target audience.
If you don’t have any existing data to pull from, you can send a survey to your customers to determine your target audience. Keep in mind that you might need to offer an incentive to collect enough data to understand your target demographic.
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