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Website Strategy

Step #8

Plan and write content

Now that you know what keywords you want to use in your website, you can start planning and writing content. When you’re planning out content for your website, aim to use your keyword about once or twice per 100 words. If you create a website strategy that involves using keywords more than that, you may end up being penalized for keyword stuffing.
If you want to keep things fresh, mix it up with different types of content for your readers. Short Form blogs can be a good way to share basic information, but long-form posts allow you to take an in-depth look at topics, which can provide more value to readers.


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