Your website probably isn’t going to do very well if you’re not using analytics in some way. You don’t have to be a completely data-driven company, but you do need to monitor things like monthly website visitors, monthly unique visitors, bounce rate, where visitors are coming from, and more. Understanding how your website is performing is essential, even when your site has been live for a few years. Fortunately, Mailchimp makes it easy to measure the success of your website and marketing campaign with analytics tools.
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