Set your goals
No good plan is complete without goals, so take some time to set a handful of goals for your website. Perhaps you want to sell more products or services, or maybe you want to increase the sales of a particular product. You might also set a goal to get a specific number of unique visitors each month or to convert a certain percentage of visitors to leads. The goals you set will determine what you’re working toward with your site strategy, so setting clear goals is important.
