Data Zen's SEO Content Strategy
Tools
There are 1,000s of SEO tools available, they’re often expensive, and differentiating them is incredibly difficult for non-professionals.
So, the table below outlines my top SEO tools. I’ve used every one. So, these are legitimate recommendations based on IRL experience. I’ve not included affiliate links in the table, so you can trust my recommendations knowing I won’t make a single $ if you subscribe to any.
Tools
Summary
Price
The best allround SEO tool. Use for keyword research, site audits, and competitor research.
$99+/month
Best budget SEO tool. Provides good keyword data and some technical audit checks. But overall, sticks to basic metrics and user experience. Lifetime deal available to save money.
Freemium; $29+/month; $290+ lifetime
Track website traffic and user behavior. Monitor content performance and adjust accordingly. Calculate ROI/$ value of specific pages and posts.
Free
Monitor website performance in search results and identify technical issues stopping you from ranking.
Free
Create advanced conversion-tracking and similar mechanisms for performance reports
Free
Build custom SEO report dashboards instead of managing everything manually in GA4, GSC, and others. There are paid alternatives, too.
Free
Popular WordPress plugin that simplifies on-page SEO and content optimization. Only relevant if you use WordPress as a CMS. (Highly recommended)
Freemium; $99/year
Website crawler that analyzes and audits websites for technical SEO issues and opportunities. Similar to Google Search Console.
Freemium; $259/year
Analytics and user feedback tool to understand user behavior on your website and identify UX/UI improvements.
Freemium; $32/month
Project management tool for managing a content calendar and editorial workflows. Best mix of functionality and user-friendliness.
Freemium; $10.99+/month
All-in-one workspace for documenting SOPs, creating knowledge bases, and sharing external documentation.
Freemium; $8+/month
AI assistant with deep knowledge of SEO, content marketing, and industry best practices. Outperforms ChatGPT in some crucial areas.
Freemium; $20/month
There are no rows in this table
These tools are quite complex and often expensive. A typical SEO tech stack generally costs $500+ month.
If you’re not comfortable investing in a dedicated SEO team member to monitor and manage them all, plus individual subscriptions to each tool, there’s an easier solution: outsourcing.
Every SEO agency will have team members to manage your reporting, analytics, and content planning tools. They will also be subscribed to every tool, spreading the cost between clients – and saving you money in the meantime.
Of course, this is part of the ongoing service I provide. But any SEO agency should share a list of tools they use before you hire them. If they don’t, don’t work with them. They’re probably shady.
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