Data Zen SEO Content Strategy

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Data Zen SEO Content Strategy

Data Zen SEO Content Strategy

Handover Call Notes

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Short-term Implementation

By completing the following tasks internally over the next few weeks, you will significantly enhance your search appearance and indexing while you plan for a bigger investment in a couple of months.

You will need to learn some basic Google Analytics and Google Search Console skills, but lessons are easily available on Google and YouTube.

Connect Google Analytics to your website. As the website is WordPress, you can use the

Monster Insights⁠

plugin, your current SEO plugin, manually install the GA4 code in the website.

Ensure Google Search Console is set up. Once that’s complete, ensure the website is indexed correctly and there’s no penalties or manual errors.

Ahrefs Webmaster⁠

(free). This will help you visualise your keyword rankings and technical performance with a simple dashboard.

Create a visual sitemap. Use this to plan your overall website structure and page/post hierarchies. Use the sections in the “52 Pages & Posts” sheet as a reference, with a main navigation bar as the base of your sitemap.

Use a tools like

LucidChart⁠

Figma⁠

, or

Canva⁠

⁠

Register a Google Business Profile. Fill in the basic information about Data Zen and what you offer. Include your business address, social links, etc. There are plenty of YouTube tutorials on this.

Change the home page SEO title. It’s currently “Homepage - getdatazen.com.” Switch to something like “Business Intelligence for E-Commerce and Marketing Agencies Made Easy | Data Zen”.

Delete and de-index the junk pages. Use WordPress and Google Search Console to ensure the 404 Pages, 301 Redirects, and Orphan Pages on the technical audit are completely wiped from the internet.

In total, this work should take no more than 2 days. But allow a day for learning how to use the various tools.

If you prefer, I can dedicate 2 standalone days to complete the list and transfer ownership of various accounts over to you when I’m done.

Learning Google Analytics

Honestly, the best resource here is YouTube. Just type whatever you’re trying to solve or achieve, and you should find a video, as long as it’s basic.

Alternatively, here are the best free SEO courses:

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Hubspot: SEO Certificate Course⁠

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Arefs Academy⁠

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Semrush SEO Crash Course⁠

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Semrush Local SEO Course⁠

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Yoast SEO For Beginners⁠

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Future Partnership

Based on our conversation, I’ve adapted my pricing a little (just for you):

Daily Rate ($500): This stays the same, it’s totally open. But we can add basic LinkedIn growth advisory, too.

Super-basics ($1,500/month): This is an exclusive tier I’m offering another client for our first 3 months. It includes:

Set up all your analytics and reporting dashboards

Do basic content operations (i.e. guiding you on creating a content calendar and implementing the keyword research)

Fix all your technical bugs

Google Biz Profile setup and basic maintenance

Monthly strategy calls

Provide a monthly SEO growth report with additional suggestions.

Basics ($3,000/month): This stays the same re. SEO and content, but slightly more limited scope so we can add one of these channels:

Basic LinkedIn account management (i.e., profile optimization, non-spammy outreach, content strategy planning).

Limited paid ads. To start testing campaigns on a small budget.

This way, we have more flexibility to start hitting quick technical and local SEO wins and potentially add another channel, without waiting for your budget to increase, and leaving the website stagnant in the meantime.

We can start from mid-June.

And to reiterate, there’s no minimum for the daily rate. If you only need me one day a month, I’m available. 🙂

Referrals + White Labeling

I’m setting up my referral engine for June, so I will confirm with you before the end of May.

However, based on an initial quick review of

https://velocitysellers.com/⁠

I can see lots of potential improvements.

I’ll formalize everything over the coming weeks and reach out re. an introduction.

Alternatively, if you feel there is value for your clients in the work I’ve done, I’d be thrilled to partner with you as a white label provider. This way, you’re offering an additional service as an upsell and can benefit from sharing the revenue, too.

We would obviously need to set some quality guidelines, rules, and revenue share, but it’s something I’m happy and excited to explore.

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