Each company has a (partly-) unique combination of characteristics for each of the 9 Building Blocks of the Business Model Canvas. For instance amazon has these Items listed for Customer Segments and Value Propositions:
If you’re working with the Business Model Canvas for the first time, you can easily be overwhelmed by the sheer number of Items across the GAFAM companies.
It is recommended therefore, to approach the subject slowly and gently, using the
, but this might best be initially approached with the support and guidance of the workshop moderator.
For the advanced (coda) user, the full list of Items used to support the GAFAM Business Models (as well as some technical additions to drive functionality) can be found in the