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Participant Cheats
The Display Workspace
Here you can see the Business Model Canvas, reflecting the current state of the discussions across all Building Blocks.
The primary purpose here, is to understand Business Models in its entirety and to explore how the items in different Building Blocks reinforce and support each other.
You can use this workspace to compare Business Models with each other. Simply, select those models you’re interested in and the discussion can begin. At times, you may find the commentaries support the discussion, at other times they limit the overview and a useful comparison between models. Feel free to switch Commentaries on or off.
❗ Please be aware that there are two sets of controls driving the display of content in the table below. By default, the Moderator can decide which content is shown for all participants. The Moderator’s choice and the resulting exclusions are shown below. Each participant decide to override the Moderator’s Choice and can make their own selection for personal display. These changes do not effect other participants’ view of the Canvas.
❗ If you’re confused because you can’t see what the moderator is referring to, please check that the override toggle, below, is switched off.
Business Model Canvas
Moderator Business Model Selection:
excludes
Apple, Microsoft
GoogleAppleFacebookAmazonMicrosoftWorkshop Content
override Moderator Selection
Select the Business Model for personal display :
Facebook
Current Selection:
excludes
Facebook
GoogleAppleAmazonMicrosoftWorkshop Content
display commentaries
Business Model Canvas Display
Building Block
Item
Commentaries
Customer Segments
Product Buyers
Service Subscribers
App Developers
Music and Video Producers
Consumers
Enterprises
Self-Service
Apple’s customer segments consist of:
Product Buyers: These include people that buy their products for their high-end performances and people who use them as their primary devices regardless of performance. A section of their customers also buys their products because of the brand name;
Service Subscribers (most service subscribers overlap as product buyers): These include subscribers of Apple Arcade — their games’ subscription service —, Apple TV+, iCloud+, and their warranty extension services.
App Developers (and music producers): Anyone that would like to sell their apps and music to the Apple user base and monetize through app store or iTunes.
Microsoft’s customer segments consist of:
Commercial and corporate clients: Server management, IT support, and consulting services, for example, besides the regular tools and solutions, such as cloud computing, Office, and Skype;
General customers: All the common solutions (Office, Outlook, Skype, cloud, etc.) and mobile phone and video game platforms;
Advertising agencies and big brands: Ads at MSN portal and Bing search engine.
Server developers: a suite of development tools.
Value Propositions
Premium High-End Products and Experience
An Eco-System of interconnected services
Access to iPhone/ iPad User Base
Operational Systems
Productivity Suite
Cloud Services
Apple’s value propositions consist of:
Premium High-end Products (with a focus on privacy): Apple offers its customers carefully crafted products with a focus on performance, stability, and privacy, a number of its customers have stayed around because of this.
An ecosystem of interconnected services: Apple’s line-up of services (and products) are well integrated with each other, offering users hassle-free inter-use of their products and services.
Access to iPhone/iPad user base: one of the richest user bases in the world that are willing to spend much more than Google Android user base.
Microsoft’s value propositions consist of:
A reliable market leader that provides software solutions, many of them for free;
Compatible apps and software on many platforms, from phones to computers;
A trusted source of expertise for consulting and a large user base for advertisers.
Channels
Apples Stores
App Store / iTunes
microsoft.com
Retailers
Direct Sales and Re-Sellers
OEMs
Apple’s channels consist of:
Website
Apple Stores
Third-party Stores
Telecom Companies (Apple’s iPhones are typically bundled with a mobile plan to reduce costs by offering monthly repayment packages)
Resellers
Microsoft’s channels consist of:
MSN portal
Desktop, iOS, and Google Play apps
Sales and marketing team
Customer Relationships
Love Brand
Apple Care
Sales and Support
Apple’s customer relationships consist of:
Social Media
Customer Service
Apple Stores
Website
Operating Systems
Loyal Community
Microsoft’s customer relationships consist of:
Software and hardware products are self-service, so, they don’t need much personal interaction with staff;
Corporate products and services, consulting, support, and advertising require personal assistance from the Microsoft team and representatives;
Social networking profiles are used to interact directly with end customers (e.g. Facebook and Twitter).
Revenue Streams
Product Sales
Service Subscriptions
Commissions
Licences
Subscriptions
Apple’s revenue streams consist of:
Sale of Products
Subscription Services
App Store and in-app purchase percentage cuts
Licensing Fees
Cloud Services
Microsoft’s revenue streams consist of:
Productivity and Business Processes
Intelligent Cloud
Personal Computing
Key Resources
Intellectual Property
Brand
User Base
Proprietary Software
Apple’s key resources consist of:
Brand Name and Recognition
Patents
Employees
Management Team
Microsoft’s key resources consist of:
Intellectual property
Proprietary technology
Data centers
Servers
Human resources
Bill Gates
Key Activities
New Product Development
Marketing
Software Development
Sales and Marketing
Apple’s key activities consist of:
Innovation
Design & Manufacturing
Marketing & Sales
Customer Service
Branding
Microsoft’s key activities consist of:
Developing, licensing, and supporting software products and services;
Designing and selling hardware products;
Delivering online advertising solutions;
Providing IT consulting and support services.
Key Partnerships
Manufacturing Partners
Cellphone Carriers
App Developers
OEMs
Apple’s key partners consist of:
Hardware Suppliers, such as Qualcomm, Samsung, Cisco, etc.;
Software Providers: cloud service providers, such as Google and Amazon;
Investors/Shareholders
Telecom Companies
Microsoft’s key partners consist of:
Companies that provide app development, data analytics, data management, digital advertising, distribution, internet hosting services, manufacturing, marketing, system integration, telecommunications, etc.;
Resellers and independent software vendors.
Cost Structure
Operational Costs
Marketing and Branding
Software Development
People
Cloud Infrastructure
Apple’s cost structure consists of:
Manufacturing & Distribution
Salaries
Marketing
Platforms Maintenance Fees
Payment Processing Fees
Management & Administration
Microsoft’s cost structure consists of:
Research and development
Human resources
Maintenance and security of data centers and servers
Marketing
Sales
Office and general expenses
There are no rows in this table
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