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EOY Report 2020 for Calliope-Interpreters
Intro/Overview
Website visitors increased
Traffic sources
Which sites did we get traffic from
Goal/Event Tracking
Website changes
Email campaign results
Social Media
SEO Rankings
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Intro/Overview

MM
Michael McMahon

Key actions

In 2020 in conjunction with Calliope-Interpreter members working on Social Media, Content and the Website we completed a number of key projects:
Facilitated meeting with the editorial team regarding search term inclusion in content
Added 10 explainer videos in Resources area of the website
Added 11 videos to Calliope-Interpreters profiles
Published 6 blog posts
Sent out 2 Emails in 6 languages to 26 separate address lists
Added 1 new interpreter profile
Added new clients and conferences to the website
Produced a number of reports including 2 x inter-year and 1 end of year report

In 2018 we defined the following goals.
Defined Goals
Website Goals
3
Editorial Team
4
Social Media Team
3
Email Marketing
3
Increase Search Rankings
Increase Site Visitors
Increase Quality Leads
Establish Calliope as quality provider
Demonstrate expertise
Produce Engaging Content
Search term focused
Drive Traffic to Website
Engagement with fans and customers
Highlight Member Expertise
Engage with customers/followers
Share Editorial Content
Drive Traffic to Website
⁠

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