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Social Media
This year we saw a solid amount of traffic to the website come from Social Media channels. Though compared to last year there was a slight decrease coming from Facebook and LinkedIn (probably predictable given all that has been going on globally).
However we saw growth in visits from Twitter and Instagram.
Follower Growth
While I was not involved in the Social Media teams efforts this year and I imagine they’ll report on this separately I note that there was significant growth in followers which contributed to the growth in website traffic:
Social media follower Growth
Platform
End of 2020
End of 2019
Increase
LinkedIn
3393
2691
26%
Facebook
3824
3560
7%
Twitter
1154
1036
11%
Instagram
277
0
277%
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