Traffic sources

Looking at what drove the increase in visitors, it appears that the majority of the new users came from an increase in organic search traffic. The volume of organic search traffic in 2020 increased by approximately 60%. This lead to the 17% increase in visitors (compared to 2019).
Screen Shot 2020-12-29 at 12.36.21 PM.png

In terms of visitor numbers - an extra 6,110+ users compared to last year (a total of 16,110) found the site through searches on Google. This was compared to last year where the increase in organic search visitors was 3,000+.
The Referral channel traffic appears to have normalised this year, with a marked decrease in the referrals from Chinese search engine
Screen Shot 2020-12-29 at 12.47.36 PM.png

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