Content Marketing

Poll Questions

Content Concepts

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Content Marketing Folder

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Perplexity Project

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Blog Topic Ideas

Having competence & confidence in your referral platform

Explain both the foundational principles that make a referral program successful and how fostering trust and confidence in that system can significantly increase user participation.

70% of the job market isn’t even looking - what does this mean for your hiring program?

How does the prevalence of passive job seekers challenge traditional hiring methods?

Discuss the power of employee referrals in tapping into the passive job market.

The power of employee referrals: How it boosts morale and retention

Discuss how engaging employees in the hiring process strengthens their connection to the company and improves job satisfaction.

Engaging your workforce to become recruiting engines

Share tips on how businesses can activate employees as ambassadors for their company’s hiring needs and how to keep them motivated.

Touch on how this applies to desk and non-desk employees

Referral hires and diversity: Can they coexist?

Tackle concerns that referral programs may lead to homogeneity and discuss how they can be structured to support diversity goals.

Social Media Ideas

Partner spotlight (Examples of topics below)

Milestones: What is a recent milestone that our partnership and/or your organization has achieved?

Thought Leadership: Get partners’ insights on specific industry trends or challenges

Community Involvement: Has the partner worked on any interesting social responsibility or community-focused events/ activities that we can highlight?

Product focused: Feature a particular product or service from a partner that complements our own offering. Explain how it enhances our joint value proposition.

Fun facts: 1-2 interesting facts about a specific partner (how they started, workplace culture, etc.)

Interactive posts

Polls - ask questions relevant or adjacent to referral hiring/ recruiting (Examples below)

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Misc. Content Ideas

Share positive reviews/ testimonials from online review sites (e.g. G2)

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Example from Namely⁠

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G2 badges

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