Increase top of funnel!
Define key initiatives to increase consistency, volume and quality of lead funnel
We want a mixture of proven methods, newer innovative methods, and a moonshots Moonshots don’t always have to be brand-new standalone concepts. Some can be creative spins on more traditional methods. Event scheduling and planning
Outline awareness-building/nurturing campaigns and strategies We’ve been discussing frequent polls on LinkedIn. Some results could be shared with our audience while other polls could help us to better understand customers’ interests and concerns LinkedIn has a newsletter subscription and publishing option Identify and develop gorilla strategies Out-of-the-box approaches to leveraging or “hacking” events for greater awareness and engagement with prospective customers Develop nurture strategies
Ethan can help fill you in on what processes are in place for segmenting contacts and leads currently. There is little nurturing automation in place at the moment, aside from the , which have had a diminishing impact since we launched them in Q3 of last year. Possible segments to consider: Relevant thought leaders and influencers Website visitors (RB2B collects some of this data I think, not sure if Hubspot does as well) Prospective partners — have had contact but haven’t signed an agreement Data capture and analytics audit and overhaul
Setting clear goals is just the beginning. To determine if we’re being effective and identify areas for improvement, we need robust systems to collect, organize, and analyze data. Without these tools in place, it’s difficult to measure success or make informed decisions. Improving our data and analytics capabilities should be a top priority.
Review and optimize emails communication
Improve communication and engagement Optimize performance — A/B testing Review the product Emails and add more examples for increased engagement Community development
Define MVP of community launch Develop a baseline branding guide Clearly defined purpose/objective — something that quickly communicates what it’s all about. G2 review mining
The current system for generating G2 reviews is an in-app prompt that drops contacts who respond with an 8 or higher into an email drip in Hubspot. The sequence could be updated to improve the conversion Might be helpful to A/B test different campaigns Highlight product improvements
1- Create a personalized product feature introduction email drip campaign for new admins.
This campaign should include updates on new changes in the app and a general introduction to various parts of the Boon system. The goal is to help organization admins increase engagement and make the most out of the app.
Onboarding nurturing flow that highlights specific features that help employers generate results quickly Examples of from different companies :
2- “What’s new” section within product
Modal when the user logs in and there have been recent updates Feedback & feature requests
Dedicated location where users can offer input and request features within product. Ties into community building and product-led growth strategy. See also Partnership development
We want to develop stronger relationships with partners and increase awareness with their teams so that they don’t see us as a threat, know the value Boon provides their customers, and recognize how Boon can help them make more money and be more successful.
Engaging partner sales teams and building awareness in Boon Email communication audit
Review and optimize key email communication Referral notifications, reminders, and updates Applications notifications, reminders and updates
