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Boon Messaging Framework
This messaging framework is intended to guide Boon conversations with existing customers, prospects, partners, and investors – across all channels. It’s not meant to be exhaustive.
This means you’ll still need to put in some muscle from time to time to ensure that your content 1) speaks to the audience 2) matches you unique tone and 3) is appropriate for the channel.
Brand Messaging
To be leveraged when speaking about Boon as a company.
Mission
Harnessing the power of community to ensure the best person gets the job, every single time.
Brand Values
Community
Connection
Innovation
Ease
We’re here to establish a sense of community and bridge gaps between employers, talent agencies, independent recruiters, and prospective hires.
We’re driven by the power of connection and aim to facilitate meaningful exchanges between people, technology, and jobs.
We look to innovation to improve processes, experiences, and results within the talent acquisition space.
We believe that friction inhibits great hires. Through technology we look to ease the recruiting process for all parties involved.
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Brand Messaging
Boilerplate
Option A
Boon is the world's most agile referral hiring platform, that combines community with technology to ensure that the best person gets the job, every single time. Founded by Dakota Younger (CEO) in 2015, Boon has succeeded in helping companies hire 52% faster, save 40% on recruiting costs, and source 5X more referrals. To learn more go to goboon.co.
Option B
Boon is the world's most agile referral hiring platform, that combines community with technology to ensure that the best person gets the job, every single time. Since 2015, Boon has succeeded in helping companies hire 52% faster, save 40% on recruiting costs, and source 5X more referrals. To learn more go to goboon.co.
Option C
Boon is the world’s most agile referral hiring platform, built by recruiters for recruiters. We originally developed it as an in-house solution to solve our own talent-sourcing challenges, making us Boon’s first customer. Today, it helps companies hire 52% faster, save 40% on recruiting costs, and source 5X more referrals. To learn more go to goboon.co.
Dakota Bio
Dakota Younger is the CEO & Co-Founder of Boon, an agile referral platform that delivers community-driven hiring at scale. After spending a decade sourcing top talent for Fortune 500 companies across tech, healthcare, education, hospitality, aviation, and finance, Dakota sold his successful recruiting firms in <<YEAR>> and founded Boon. Under Dakota’s leadership Boon as grown to support over <<NUMBER>> successful referral hires, across <<NUMBER>> countries including the US, UK, Australia, and <<COUNTRY>>.
Top Line Messaging
Tagline
Community-driven hiring that scales.
25 Words
Boon is the world’s most agile referral hiring platform that scales across your entire community to deliver better hires, faster.
50 Words
Boon is the world’s most agile referral hiring platform that scales across your entire community to deliver better hires, faster.
While legacy referral platforms take up to eight weeks to implement, Boon starts delivering results within days. From there, watch as automation, AI-driven recommendations, and powerful engagement features magically scale your referral program.
100 Words
Built by TA professionals for TA professionals, Boon is the world’s most agile referral hiring platform that scales across your entire community to deliver better hires, faster.
While legacy referral platforms take up to eight weeks to implement, Boon starts delivering results within days. We accomplish this through seamless integrations, swift onboarding, and flexible contracts that are designed to scale with your business.
Once you're up and running watch as your referral program magically scales itself through the power of automation, AI-driven recommendations, and advanced engagement features. Boon companies hire 52% faster, source 5x more referrals, and save 40% per hire.
SEO Optimized*
Boon is a referral hiring platform specifically designed to enhance the recruitment process by leveraging the power of community-driven referrals. Built by recruiters for recruiters, Boon aims to streamline the hiring process, making it more efficient and effective for organizations of all sizes. This platform is particularly beneficial for companies looking to tap into their existing networks to find quality candidates quickly and cost-effectively.
Targeted primarily at HR professionals and recruitment teams, Boon addresses the common challenges faced in traditional hiring methods. Many organizations struggle with lengthy hiring processes and limited candidate pools. Boon offers a solution that not only accelerates the hiring timeline but also increases the volume of referrals sourced. With its user-friendly interface and robust features, Boon empowers companies to harness the collective networks of their employees, leading to a more diverse and qualified candidate pool.
One of the standout features of Boon is its rapid implementation process. Unlike legacy referral platforms that can take weeks or even months to set up, Boon delivers results within days. This is made possible through seamless integrations with existing HR systems, quick onboarding processes, and flexible contracts that adapt to the changing needs of a business. As a result, organizations can start benefiting from the platform almost immediately, minimizing downtime and maximizing productivity.
Boon also incorporates advanced automation and AI-driven recommendations to enhance user engagement and streamline the referral process. The platform's automation capabilities allow for the effortless scaling of referral programs, enabling companies to manage and track referrals with ease. Additionally, the AI-driven recommendations help identify the best candidates from within the network, ensuring that hiring teams can focus on the most promising leads. This combination of features not only accelerates the hiring process—Boon users report hiring 52% faster—but also significantly reduces costs, with companies saving up to 40% per hire.
In summary, Boon stands out in the referral hiring landscape by offering a comprehensive solution that simplifies and accelerates the recruitment process. With its focus on automation, community engagement, and rapid implementation, Boon provides organizations with the tools they need to enhance their hiring strategies and achieve better results in less time.
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Messaging Pillars
Pillar
Talking About It
Attract Ideal Candidates
Stop wasting your time competing on job boards.
70% of the job market isn’t even looking. Through AI and gamification Boon introduces you to your ideal candidates, no matter where they are hiding.
Improve Diversity
Stand up against groupthink and nail your diversity targets.
Boon’s AI-driven recommendation engine eliminates hiring bias by surfacing candidates based on their experiences, not who they know.
Reduce Admin Work
Ditch that referral program that no one is using and reclaim your time.
Most referral programs expect too much. Through automation, seamless integrations, and intuitive reward management Boon frees up your time
Grow Your Community
Trash your rolodex, network effects are the future of recruiting.
Boon automatically turns every job posting into a referral opportunity. Meanwhile employees and contacts get notified when your roles match their network.
Make a Good Impression
Prepare to impress candidates, co-workers, and your executive team.
Strengthen your employer brand with Boon’s intuitive user interface. Behind the scenes our analytics tools allow you to track campaigns and show off your results.
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Value Statements
Testimonials
Product Messaging: Employee Referrals
When speaking about Boon’s employee referral solutions.
Employee Referrals Top Line Messaging
Tagline
The only referral hiring platform employees actually want to use.
25 Words
Winning over your employees is the secret to sourcing more referral hires. Luckily, there’s Boon, the only referral hiring platform employees actually want to use.
50 Words
Winning over your employees is the secret to sourcing more referral hires, reducing recruiting costs, and attracting great talent.
Luckily, Boon delivers your employees everything they’ve asked for in a referral hiring platform – ease, transparency, and worthwhile incentives. And so, they use it.
100 Words
Winning over your employees is the secret to sourcing more referral hires, reducing recruiting costs, and attracting great talent. Luckily, Boon delivers your employees everything they’ve asked for in a referral hiring platform. And so, they use it.
Rely on dashboards, automatic notifications, and the reward portal to give your employees more visibility into the status of their referrals and payouts. You can also encourage ongoing engagement with Boon’s leaderboards, challenges, and badges.
Talent acquisition isn’t a one person job, and Boon is here to ensure the whole company is bought in. This means better performing hires, higher retention, and less admin work for the recruiting team.
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Employee Referrals Messaging Pillars
Pillar
Talking About It
Features to Highlight
Frictionless Experience
Make it easy for your employees to participate.
One-click referral links, automatic notifications, and weekly roundups make it easy for employees to access and share jobs across their networks.
Ongoing Engagement
Say goodbye to one-and-done referrals.
Boon offers a full suite of gamification features like challenges, badges, and a leaderboard to keep your employees engaged on the regular.
Full Transparency
Increase engagement by allowing everyone to follow along.
Most referrals end up in a black hole. Boon’s referral tracker and rewards portal give employees full visibility into their referees and their payouts.
Customized Experience
Build the referral program you’ve always dreamed of.
Customize your rewards, curate job feeds for specific internal groups, or fully white-label your program. Boon is designed to match your vision, not the other way around.
Powerful Analytics
Access all of the information you need to fine-tune and grow your program.
Boon arms you with powerful tools to gauge the success of your incentives, compare various referral sources, and identify top employee referrers.
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Value Statements
]
]Testimonials
"Boon has made our referral program so much easier to manage and track. It's a win-win for us." ~ Sarah Newberry
"I appreciate how easy it is for users to participate in the program. The rewards also help us engage our employees." ~Sarah Newberry
"Boon’s employee referral program has helped us scale our hiring capabilities and generate more leads. It's been a valuable addition to our talent acquisition strategy." ~Sarah Newberry
"The reporting features that Boon offers are excellent. It provides us with valuable insights and data." ~Sarah Newberry
"I really appreciate all of the functionality that you get, especially the prizes, gamification, and customization options.”. ~JD Conway
“The Boon dashboard provides a helpful level of detail. We didn’t have that with our previous tool." ~Stephen Stewart
“The two main things that really stood out about Boon was 1) the ease of use from the employee side and 2) the intuitive design of the dashboard for recruiters." ~Stephan Stewart
Product Messaging: External Referrals
When speaking about Boon’s external referral solutions.
Audiences
Before you say anything, make sure you know your target.
Segment
Employers
Talent Agencies
Independent Recruiters
Overview
Talent Acquisition Managers looking to source talent for internal hires.
Talent Agencies, made up of full stack teams, looking to source talent on behalf of their clients, and looking to place qualified, pre-vetted talent into the right roles.
Full-time solo recruiters looking to source talent for clients, or casual referrers in specific domains looking to generate income by matching pre-vetted talent to open roles.
Tailored Benefits
Easily source applicants from multiple sources, in one place.
Finding the right roles for your talent network has never been easier.
Browse open roles and let Boon connect you directly to hiring managers.
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External Referrals Top Line Messaging
Tagline
Your new referral community is larger than the internet.
25 Words
Source referrals from employees, social networks, external recruiters, and exclusive communities. All of this in one platform, allowing you to hire great talent with more efficiency.
50 Words
Meet your candidates where they’re at. Boon expands your reach, allowing you to source referrals from employees, social networks, external recruiters, and exclusive communities.
Along with great talent, Boon delivers all the tools you need to hire more efficiently – in a single platform. This means you can spend less time managing contracts, attributing referrals, and tracking payments. Now.
100 Words
Meet your ideal candidates where they’re at. Boon’s external referral solution expands your reach, allowing you to source referrals from employees, social networks, external recruiters, and exclusive communities.
We know what you’re thinking. Scaling recruiting in this capacity can mean a lot of red tape. Consider it taken care of.
Through automation, network connections, and an integrated payments solution, Boon allows you to scale your referral hiring with more efficiency. This means you can spend less time managing contracts, attributing referrals, and tracking payments. Now.
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External Referrals Messaging Pillars
Pillar
Talking About It
Features to Highlight
Easy Implementation
Pick up your recruiting pace with just a few clicks.
Boon’s agile referral platform allows you to open existing jobs up to external networks with just a couple of clicks. This means results in days, not months.
Broader Reach
Gain access to a larger, more diverse talent pool.
Source your ideal candidates from internal employees, social networks, public links, and Boon’s exclusive talent community. All via a single platform.
Increased Efficiency
Spend less time managing contracts and start hiring with ease.
Boon cuts through all the red tape by enabling direct connections between employers, independent recruiters, talent agencies, and prospective hires.
Streamlined Payments
Take the mess out of managing payments.
Boon equips employers with fully integrated reward payment solutions while external recruiters benefit from lower risk, and less paperwork. Win / win.
Full Control
Maintain autonomy over your jobs and networks.
Through advanced customization Boon allows you to decide where jobs are posted, who can apply, and how rewards are distributed.
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Value Statements
Testimonials
"I like the idea of social hiring and Boon delivers on that. It helps us tap into our external network and generate more referrals." ~ Sarah Newberry
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