Content Considerations & Best Practices

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Keep it Simple

700pixel width for row which means if you use 2 images they should be 350 pixels wide each

Keep in mind two columns or more will be stacked for the mobile version

Mails that are less marketing-heavy perform best

Don’t pack emails, keep them focused

Have clear, actionable links

Keep content relevant and fresh

Utilize a variety of templates for different types of email interactions

Test when possible

Keep Button Colour neutral grey to avoid different coloured buttons with different coloured banners

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