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Content Considerations & Best Practices

Keep it Simple
700pixel width for row which means if you use 2 images they should be 350 pixels wide each
Keep in mind two columns or more will be stacked for the mobile version
Mails that are less marketing-heavy perform best
Don’t pack emails, keep them focused
Have clear, actionable links
Keep content relevant and fresh
Utilize a variety of templates for different types of email interactions
Test when possible
Keep Button Colour neutral grey to avoid different coloured buttons with different coloured banners

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