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Branding for Food Businesses: A Practical Guide

Branding for Food Businesses: A Practical Guide

Chapter 1 - Branding Basics

Chapter 2 - Brand Identity I: Defining Your Business

Chapter 3 - Brand Identity II: Brand Elements

Chapter 4- Brand Expression

Appendix: Academic Research Relevant to Branding for Food Businesses - A Literature Review

Some Final Words from the Author

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Chapter 3 - Brand Identity II: Brand Elements

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`3.1 Visual Identity`⁠
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`3.2 Verbal Identity`⁠
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`3.3 Behavioral Identity`⁠
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