Get started with pre-built reports

Chapter 1: Monetization Reports

Chapter 2: Acquisition Reports

Chapter 3: User Attributes

Within the built-in GA4 reports, most ecommerce reports can be found under the Monetization category, but many other reports include ecommerce data. These built-in reports are known as standard reports.

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In each chapter, you will learn:

👉 where to find standard reports in GA4,

👉 how to use the ecommerce data,

👉 best tips and practices,

and more.

Let's take a look at the various types of standard reports.

Realtime Reports ⏳

These reports provide you with a real-time feed of what's going on with your website. To begin, they allow you to see how many users are currently on your site.

After that, you can see other reports that show where those users are, how they found your site, the pages they're visiting, and more.

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Acquisition Reports 👤

Acquisition reports highlight the channels that drive the most traffic and users to your website. Sessions, engagement rates, and many other information are also available in these reports.

The Acquisition section includes three tabs: overview, user acquisition, and traffic acquisition.

Even though they all have different tables and graphs, they all show you which channels are driving leads and visitors to your website.

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Engagement Reports 🛍️

Engagement reports show you how visitors interact with your website. All of these reports provide information about user activity.

They basically help you understand what people do after they find your website. You can see how many people took certain actions, such as viewing a page, as well as how many became customers.

For example, the events report displays all of your events as well as metrics such as total revenue and number of users.

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Go to Chapter 1: Monetization

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