Chapter 2: Acquisition Reports

There are two different acquisition reports that you should look at on a daily or weekly basis:

Traffic Acquisition

User Acquisition

Let’s start with the first one.

⁠

👉 Traffic Acquisition report focuses on the most recent traffic source that a visitor to your website came from before arriving there.

👀 Find it in Reports > Acquisition > Traffic Acquisition.

🔎 You can view where your users came from, including how they found you through different channels. It shows you which channels generate the most traffic and conversions.

⁠

Overall, this report can help you figure out where your visitors are coming from. It provides answers to questions like:

Which channel gives me the most traffic?

From which channel do I make more money?

How many people visit my website and how long do they stay?

Which channels convert well?

On the other hand,

👉 User Acquisition focuses on the initial source of traffic that brought a user to your website.

👀 Find it in Reports > Acquisition > User Acquisition.

⁠

If you're struggling with traffic sources, these related articles can help you understand the most used channel groups:

⁠

Deep Dive into Traffic Sources in GA4⁠

⁠

Channel Grouping in GA4⁠

⁠

Direct Traffic⁠

⁠

Cross-network⁠

⁠

Organic Shopping⁠

⁠

Organic Search⁠

⁠

Paid Search⁠

⁠

Unassigned Traffic⁠

⁠

Chapter 3: User Attributes

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.