GA4 Ecommerce Reports

Explore

GA4 Ecommerce Reports

Build custom explorations

Ecommerce Dimensions and Metrics in GA4

Example 1: Funnel Exploration

Example 2: Landing Pages Exploration

🌟 To view more detailed ecommerce data, you can use Explorations in GA4 to create custom reports. We recommend starting with a blank exploration and then adding relevant dimensions and metrics.

In GA4, you can create a variety of explorations to drill down into ecommerce performance. Some examples include:

⁠

Funnel exploration⁠

⁠

Landing page exploration⁠

⁠

Path exploration

Purchasers & non-purchasers

How to Create Custom Ecommerce Report in GA4?

📌 First, if you're interested in understanding the features of the exploration section and template gallery, check out the following link on

GA4 explorations⁠

Now, let's create an exploration report with transaction IDs. Follow these steps:

⁠

👉 Go to Explore in Google Analytics 4.

⁠

⁠

👉 Create a blank report.

⁠

⁠

👉 Add ecommerce dimensions. In this example, we will add Transaction ID and Item name.

⁠

⁠

If you use an item-scoped metric, you can add another item metric instead of an event-scoped metric. Same for event-scoped metrics and dimensions. For instance, you can look at "Item brand" with "Items added to cart" but not with "Add to carts".

👉 Choose metrics related to your ecommerce business such as Items purchased and Item revenue.

⁠

⁠

👉 Double click on each dimension and metric to add them to your report.

⁠

⁠

🤩 You’re done! Here is your custom ecommerce exploration including transaction IDs, item names and more.

⁠

⁠

GA4 explorations are quite flexible. You can add many values to your reports and analyze the performance of your ecommerce store.

Review the following page to learn about the ecommerce dimensions and metrics available in Google Analytics 4.

⁠

Ecommerce Dimensions and Metrics in GA4⁠

⁠

Go back to standard ecommerce reports

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.