Skip to content
Gallery
GA4 Ecommerce Reports
GA4 Ecommerce Reports
More
Share
Explore
Build custom explorations

icon picker
Ecommerce Dimensions and Metrics in GA4

You can use the following ecommerce dimensions and metric listed below. They are available in explorations and monetization reports.

Ecommerce Dimensions

Item affiliation
Currency
Item brand
Item category
Item category 2
Item category 3
Item category 4
Item category 5
Item coupon
Item ID
Item list ID
Item list name
Item list position
Item location ID
Item name
Item promotion creative name
Item promotion creative slot
Item promotion name
Item promotion ID
Local item price
Item variant
Order coupon
Shipping tier
Transaction ID

Ecommerce Metrics

Add to carts
Checkouts
Ecommerce quantity
Gross purchase revenue
Item-list click events
Item-list view events
Item view events
Promotion clicks
Promotion views
Purchase revenue
Purchases
Quantity
Refund amount
Refunds
Shipping amount
Tax amount
Transactions
Transactions per purchaser
note

This is the most recent list as of November 6, 2023. They might add or remove new dimensions and metrics. We recommend that you check
Google's official list
⁠
on a regular basis.



Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.