Example 1: Funnel Exploration

Log in to your Google Analytics 4 account and select Explore (on the left sidebar). Then click on Funnel Exploration. There will be a default funnel report generated, but you can add filters, change funnel steps, and so on.

Use Case

We'll look at the number of new users, how many people viewed at least one product, how many added at least one product to a cart, and how many completed a purchase.

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Let's make a few changes to this report.

We don't see any information about items added to cart or items viewed in the default report. So, in the steps section, click the pencil icon. You can add, remove or change funnel steps here.

For this example, we will add the following events:

view_item

add_to_cart

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Other settings stay the same. Here's how it looks in the end:

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Example 2: Landing Pages Exploration

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