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Coda for Research: Craft and Run Simple, Polished Studies (🌶 Mild Kit)
Coda for Research: Craft and Run Simple, Polished Studies (🌶 Mild Kit)
Study findings
What we know about why users make banana purchases.
Polly Rose
|
Buck Dubois
|
Joel Davis
🎥 Video summary
🍌 Banana browsing
Your justification of what the project is about—and why stakeholders should care.
Research team
@Polly Rose
@Buck Dubois
@Joel Davis
Start date
9/4/2023
What we studied
Research Goal
Hypothesis
1
What matters most to users in their first 5 minutes of browsing for bananas at our store?
Users don’t know where to begin when browsing our store, and they feel lost with our current level of signage.
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💡 TL;DR
Key insights
Question
Answer
Detailed insights
1
What does it take to compel someone to try one of our bananas?
A physical booth with samples is the most guaranteed way to compel purchase.
When a user tries a banana for themselves via taste or smell, they're sold.
New recipes open users' minds to banana possibilities.
2
Why do users buy bananas from our store?
Users are attracted by items related to bananas that we sell in our store.
We are not holding and keeping user attention when they walk into the store.
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Our recommendations
Answer
Research team recommendation
Let's do it!
Nope
Undecided
1
A physical booth with samples is the most guaranteed way to compel purchase.
Display a very unusual rare type of banana (i.e., pink bananas, finger bananas)
2
Users are attracted by items related to bananas that we sell in our store.
Bananas should stay next to rare fruits to prompt impulse sales, and better signage should be added
1
1
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Biases vs. findings
Question
Assumption
Answer
Average assumption validity
Honing our understanding
1
What does it take to compel someone to try one of our bananas?
Users would be more compelled to interact with our bananas if we offered in-store fresh-cooked recipes.
A physical booth with samples is the most guaranteed way to compel purchase.
This was true...and capitalizing on the senses drives adoption.
2
Why do users buy bananas from our store?
Users see how bananas at our store are better than those at other stores.
Users are attracted by items related to bananas that we sell in our store.
But... bananas are not the only product that meets user needs.
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Create an opportunity for the team to reflect on the findings: What resonated? What surprised? What would you love to see us do?
Clear sample data
Add reflection
Reflections
Reflection
My thoughts
Author
Agree
Let's discuss!
Notes
1
I would love to see us...
Study the produce aisle holistically instead of focusing on just bananas.
2
Open
2
What resonated with me was...
Users really want bananas!
Open
3
What surprised me was...
How much meat lovers also love bananas.
2
Open
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