Coda for Research: Craft and Run Simple, Polished Studies (🌶 Mild Kit)
1. Study plan
Research goals, team roles, questions, and assumptions.
Add project details, your overarching research question, and team roles.
Clear sample data on this page
Project name & rationale
Project title
What we’re studying, and why
Start date
1
🍌 Banana browsing
Your justification of what the project is about—and why stakeholders should care.
9/4/2023
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Research goal
Research Goal
Hypothesis
1
What matters most to users in their first 5 minutes of browsing for bananas at our store?
Users don’t know where to begin when browsing our store, and they feel lost with our current level of signage.
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Team roles
Research Lead
Study design, build, execution
Research support
Study analysis
Stakeholder
Preview of findings, early feedback
Research questions
Add the individual research questions and assumptions that underpin your hypothesis.
Add research question
Question
Assumption
Importance
Uncertainty
1
What does it take to compel someone to try one of our bananas?
Users would be more compelled to interact with our bananas if we offered in-store fresh-cooked recipes.
High
High
2
Why do users buy bananas from our store?
Users see how bananas at our store are better than those at other stores.
Medium
High
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Personas
Add the target personas that you want to design your study around.
Add persona
Specialty store enthusiast
Browses speciality stores at least once per week
Occasional splurger
Makes purchases from specialty stores for birthdays and special occasions
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