Coda for Research: Craft and Run Simple, Polished Studies (🌶 Mild Kit)
2. Question design
Study methods, user questions and research artifacts.
Propose the study methods and approaches for determining the answers to your research questions. Focus on filling out the columns in yellow.
Clear sample data
Research questions mapped to personas & methods
Question
Assumption
Persona
Persona image
Method
Approach
1
What does it take to compel someone to try one of our bananas?
Users would be more compelled to interact with our bananas if we offered in-store fresh-cooked recipes.
Specialty store enthusiast
Concept Test
Serve users a warm slice of local banana bread, see if they purchase a bundle.
2
Why do users buy bananas from our store?
Users see how bananas at our store are better than those at other stores.
Specialty store enthusiast
Scenario
Interview users walking out of our store with bananas.
There are no rows in this table
Study questions
Time to get tactical. Based on the research questions, determine the specific study questions and types of questions you’ll ask users. Focus on filling out the columns in yellow.
Add study question
Research Question
Persona
Approach
Study Question
Question Type
What does it take to compel someone to try one of our bananas?
2
Specialty store enthusiast
Serve users a warm slice of local banana bread, see if they purchase a bundle.
How likely are you to purchase bananas today?
Rating Scale
Specialty store enthusiast
Serve users a warm slice of local banana bread, see if they purchase a bundle.
Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.
Concept Test
Why do users buy bananas from our store?
1
Specialty store enthusiast
Interview users walking out of our store with bananas.
I see you’ve just purchased a bundle of bananas. In 1-2 minutes, describe what motivated you to buy bananas from this store, if anything.
Verbal Response
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