sophisticated outlook, premium feel- so minimal copy, including printing quality, okay with any ad that sells, ,on-brand, open to experiment, use website as reference
List of words not to use for your brand copy
not too much clutter, minimal,no crazy fonts or colours that are not on our palette
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BRAND VOICE & TONE GUIDE
Pure
Science-backed
Probiotic health
Nutrition
Wholesome
Clean, sophisticated, minimalistic
KEY NOTES FOR ADVERTISING
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