LINK TO BRAND VOICE AND TONE GUIDE
1-2 brands with your voice and tone
Brand 1 - Link and what do they like
Brand 2 - Link and what do they like
List of words to use for your brand copy
sophisticated outlook, premium feel- so minimal copy, including printing quality, okay with any ad that sells, ,on-brand, open to experiment, use website as reference
List of words not to use for your brand copy
not too much clutter, minimal,no crazy fonts or colours that are not on our palette