Skip to content
Share
Explore
Learning about your customers
Learning about your customers
AUDIENCE IDENTIFIERS
PERSONA SEGMENTS
1
Define your customer persona (what does his/her day look like)
willing to give a premium for their health
invested in their health
Would buy organic> non-organic regardless of expense
disposable income
well-travelled
chefs
food connoisseurs, gourmet-lovers, understand food palettes
Aware of world cuisine, asian cousin
high-paying job, established, well-educated
Love a work-life balance
Don’t want to take supplements, wanna manage health naturally, in-balance w their lifestyle
involved in fitness/sports
gastrointestinal patients, IBS, Diabetics- Kefir
Demographics
25- 50, both genders
Psychographics attributes & interests
Negative personas
Anyone very price-centric
Anyone whose decisions are made based on price- will not buy
someone who is on Zero-sugar diet
Keto people or no-carb diet
crazy about ayurveda- anti-fermented foods
Purchase Triggers/ Seasons/ Stages of Life
Summer, autumn, spring- best season for fermentation
winters- low point
Party- use Kombucha as a mixer
Trying to meet protein requirement
Looking for vegan protein options
Gut issues- big trigger inc. doctor recc.
High anti-biotic use → gut health issue → needing probiotics
2
Events/expos/trade shows/conferences that your target audience maybe interested in:
Vegan First - Online, farmer’s markets, organic markets, hospitality events- ex: IHM, Anna Poorna, Horeca- big audience
3
Online forums or Facebook groups where your target audience is active:
Fermentation groups on FB, Kombucha Brewing groups, gut health
4
There are no rows in this table
3
Count
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.