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WHY IS THE BRAND WORKING WITH ADBUFFS?

Need more credibility, as we do good products. We should get the credit we deserve.

More reach more audience. Communicate our best parts to people.

Sale is the byproduct of this.

TO BE KNOWN AS BEST AS WE HAVE THE QUALITY.

Brand awareness

Product is worth more attention

We are the source of cultures & kits for many of our competitors, they buy our cultures to manufacture their products- buy their SCOBY from us- Symbiotic Cultures of Bacteria & Yeast

We want to retain that position as the leaders in probiotic health products

Service: Ads / Ads+ Emails/ Emails?

ADS + Emails

Experience with previous agency

BRAND PERSONALITY (IF ANY)

Health

Science-backed

Leaders of Probiotic Health

Gut Health Experts

BRAND VALUE PROPOSITION

What?

Ours is a range of fermented products, i.e. living foods, with cultures of antioxidants & probiotic enzymes which are good for one’s gut health.

Why?

People who have consumed lots of antibiotics in their life, in the long run that leads to ‘n’ number of problems, and gastrointestinal issues such as bloating, acid reflux, heart burn.

How?

Our fermented products, including Kombucha, are fermented in air-controlled environments, where there is no scope of impurities entering the product.

Ours has low sugar as compared to other Kombucha brands for eg: atmosphere Kombucha contains 15g of sugar which is too high to be considered healthy.

Our Kombucha is the best source of digestive enzymes that can help improve gut health & related issues.

Introduce good bacteria for better digestion & absorption of Nutrients.

Strongest Value proposition

In-House Culture Lab

State-Of-The-Art Lab

Awarded best non-alcoholic beverage by NRAI

India’s only air-controlled fermentation lab

We never compromise with quality

Over 3 Lac Benefited

We export our premium scoby to south-east countries & top tier hotels

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What is your story?

1. ORIGIN STORY

Started as culturestolove, 2 verticals: want to use fermented but expensive, DIY Part is culture to love. Balance of good and bad bacteria easiest way to add good bacteria in to your body is important.

Used to work with Olympic athlete, research on how probiotic can help increase performance in sports. Almost zero products were available in 2016, started with cultures to love. Started with kafir, then yoghurt, then kombucha kits to make at home. So that everyone has access to make their own kombucha at your home. All of this was somewhere in feb 2018.

Started later to launch new & our own flavors in kombucha. During covid we saw a huge surge on the fermented industry. due to immunity etc. Other brands started to provide similar products both for kombucha & culture.

we had best reviews, amazon choice for kombucha etc. Before these brand joined the market.

2. NAME STORY

Cultures to love to zoh transfer due to trademark etc issues.

3. GAP STORY

Anti-biotic resistance part is every small problems, we are asked to take anti-biotic is prescribed. Over the period of time they kill gut health & good bacteria. Lot if auto-immune disorder, skin problems, gut related issues like crones were growing exponentially. When u search solutions for these issues, many google pages would suggest kafir, turmeric etc. As awareness increased many competitors companies started coming in.

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US VS THE INDUSTRY

Experts in probiotics.

We make cultures in-house. Unlike any other brands, who buy their cultures from us.

premium taste & benefits. You will want to have the taste part again and again, not just benefits.

Variety of flavors.

Fermentation company through & through

We do ferments gold benchmark

peepal farm had bit faith so they got a lot of traction to sell their products. Their scoby is unhygienic and horrible.

Toyo Kombucha, Delhi - claim that its “kombucha” when their drink doesn't form a scoby, basically carbonated water

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TRENDS STORY

Winter- People don’t consume as much. Lowest fermentation sell in winters.

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SUSTAINABILITY STORY

Natural & some vegan produce.

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PRODUCTION STORY

We have state-of-the-art lab.

India’s only air-controlled fermentation.

Machines made by my husband IITian

Highest of standards

Many top-tier hotel & chef use our scoby (symbiotic culture of bacteria & yeast)

Expert in this field

Every batch is tested for bad bacteria,

Air quality is controlled, all ingredients are premium

Organic ingredients wherever possible, culture itself is, in-house lab, diverse bacteria range.

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DESIGN STORY

Minimalist

To the point

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PRICING STORY

Premium as you get premium quality

Pricing based on cost of making the products. fermentation, SCOBY quality & process

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Who’s the enemy? Who are we fighting against?

Brands who provide downright sub-standard quality at higher price. Mass market products.

Brands who claim to sell Kombucha or fermented products but their product is not actually kombucha.

allasposh flavours - copy pasted everything from us (culturestolove).

gut basket - Openly challenged us & used tactics to give us bad fake reviews, demoted us after years of being “Amazon’s choice” products.

Peepal farm - NGO shelter suddenly started to sell fermented products in PLASTIC, which is absolutely horrendous.

Scoby, symbiotic culture of bacteria & yeast, they were selling at 499, which is too cheap, problems in manufacturing process.

whilst we were selling at higher end.

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Top interests associated with brand

Interests

Interests

Direct Interests

Vegan crowd

Yoga

Wellness

Looking for protein

Gym

Chef

Hospitality

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