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Learning about your Competition
Learning about your Competition
View of DIRECT COMPETITION IN ADS
Brand Website Link
Notes & Ad library link
1
Bombucha- mumbai
3
Toyo Kombucha- Delhi
not real, never forms a scoby, 6 month shelf life, basically carbonated water,
4
Atmosphere Kombucha
sugar levels too high- atleast 15g
6
mountain V Kombucha- BLR
7
Vegan paradise - tempeh, Mumbai
8
Mavi’s Kombucha- readymade fermented prod.
9
BrewDr.
10
sophisticated outlook, premium feel- so minimal copy, including printing quality, no crazy fonts or colours that are not on our palette, okay with any ad that sells
not too much clutter, minimal, on-brand, open to experiment, use website as reference
11
Cureveda
Good packaging, emphasis on product quality etc. laymen ingredietns name etc.
12
Ultrahuman, Minimalist
I have stopped at their ads, liked the caption “we analyse your diet” <ultrahuman>, innovative patch
13
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View of DIRECT COMPETITION IN EMAILS
Brand website Link
Notes & Email newsletters brand references
1
Atmosphere Kombucha
Check for WhatsApp/email references
2
Cultures for health - US
3
4
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Price Point Positioning
W
Indirect Competitions
Property
Value
1
Mention Indirect competition -
Other brands selling similar or different products to the same target audience (share links)?
Eg. instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos
Probiotic supplements, digestive enzyme, antacids, homeopathic solutions for IBS, Gastro, visit gastro doctors, naturopaths, gut doctors, constipation-related issues,
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