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Learning about your Competition

View of DIRECT COMPETITION IN ADS

View of DIRECT COMPETITION IN ADS

Brand Website Link

Notes & Ad library link

Bombucha- mumbai

Hello Tempayy

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https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&view_all_page_id=103414408127174&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all

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Toyo Kombucha- Delhi

not real, never forms a scoby, 6 month shelf life, basically carbonated water,

Atmosphere Kombucha

sugar levels too high- atleast 15g

Umami Brew

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https://umamibrew.com

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mountain V Kombucha- BLR

Vegan paradise - tempeh, Mumbai

Mavi’s Kombucha- readymade fermented prod.

BrewDr.

sophisticated outlook, premium feel- so minimal copy, including printing quality, no crazy fonts or colours that are not on our palette, okay with any ad that sells

not too much clutter, minimal, on-brand, open to experiment, use website as reference

Cureveda

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https://www.cureveda.com/product-category/shop?utm_source=adyogi&utm_medium=google-search&utm_campaign=CLIM_5920_adyogi_Brand-Search_Engage&gclid=Cj0KCQjwhY-aBhCUARIsALNIC06EYrtOzQIK7BrfVttoCRc8wMxZ245g6oRMiP6lMZiiBuRhoQ7Xe-gaArDCEALw_wcB

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Good packaging, emphasis on product quality etc. laymen ingredietns name etc.

Ultrahuman, Minimalist

I have stopped at their ads, liked the caption “we analyse your diet” <ultrahuman>, innovative patch

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https://www.facebook.com/ads/library/?id=488799249832626

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View of DIRECT COMPETITION IN EMAILS

View of DIRECT COMPETITION IN EMAILS

Brand website Link

Notes & Email newsletters brand references

Atmosphere Kombucha

Check for WhatsApp/email references

Cultures for health - US

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Price Point Positioning

Premium

Zoh Probiotics

Affordable luxury

Mass market

W

Indirect Competitions

Indirect Competitions

Property

Value

Mention Indirect competition -

Other brands selling similar or different products to the same target audience (share links)?

Eg. instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos

Probiotic supplements, digestive enzyme, antacids, homeopathic solutions for IBS, Gastro, visit gastro doctors, naturopaths, gut doctors, constipation-related issues,

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Count

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