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Product Value Proposition
Probiotic Health
Living Food
Living cultures
Cooking with Koji - "The taste of umami in every bite"
TEMPEH- Tofu Alternative / "Tofu's superior"
Protein-rich food
Product & Categories
Winning products/ Focus SKUs
Kombucha
Tempeh
Koji
Cultures To Love - DIY Kits
kaefir starter kit (cultures to love)
Focus-
Coming to kombucha, most of the kombucha brands present have previously or at least once bought their scoby, (cultures) from us. Quality of kombucha is ambiguous as people don’t know about the gauge or scale on which how to judge which is better.
Kombucha
Basic parameters for good kombucha
Unpasteurized i.e raw
Unfiltered as all the enzymes will be lost
Air-Controlled Brewing- only company doing it & it is integral part of kombucha.
What that means?
Beer is fermented in closed vessel, kombucha is completely opposite, as it needs oxygen to start ferment open in the air - wild air fermentation.
It captures everything around in the wild air, if you don’t have proper air your kombucha is bad i.e Peepal farm.
Tempeh
Superior version of Tofu.
Similar to paneer, but with soya beans.
Tempeh on the other end, soya beans + culture = retains proteins, & all other vital nutrients, as there is no filtration.
Got a lot of inquires on Instagram (especially in Mumbai).
Tempeh has a nutty flavor basically an acquired flavor, off-putting to a lot of people. Almost as much as protein as paneer. 24g per 100 in paneer protein & tempeh has 22g in 100 minus the saturated fats.
Few months later, hellotempeh () with a lot of money started with a lot of branding & burning money on awareness. They selling at loss to gain traction & awareness. head of design - Ajay Advani his junior had completed our branding, started a Fake PR campaign that we came after hellotempayy.
Even they had a stall & huge PR in Indonesia Consulate, but the Consulate continue to buy their temeph only from us, even after their campaigning. Tempeh is ONLY SOLD IN MUMBAI.
Koji
First in India. Koji is needed to make soya sauce. Koji is Japanese ferment, umami flavor combining flavors of salt, sour, spice etc. in a perfect ratio. Flavor of hing is umami. Umami enhances every flavor.
High -end chef always seek umami- quest for perfect flavor.
Origin of umami is from Koji. ex- marinate chicken in koji & koji will enhance the best of flavor in the product. Nobody in India knew about. Creating awareness about it. It has huge potential in the country. TOO SOON FOR KOJI IN INDIA. best of time is years ahead.
400 or 500 doing koji based fermentation. Insta influencer: Brown koji boy. Even high end chef do not know how to use it. No need for extra spice, as koji will bring best taste. Kobo fermentry (insta name). Even salt is not needed for some. Salt with umami is koji. New dressing out of Koji with extra virgin olive oil. (WE ARE GOING TO LAUNCH THIS. Waiting for machines to launch).
amazake- you take koji, fresh cooked rice & water. Mix it and let it ferment. release starch from rice. if u start using it as sugar as lot sweeter than sugar. Easy to consume. WE ARE GOING TO LAUNCH THIS PRODUCT. Flavored amazake is present in everywhere.
Emotional Pain Points & Benefits (WHY PEOPLE BUY)
Feeling healthy, avoiding Gastrointestinal issues, a healthy drink that they can enjoy, don’t have to choose between health & taste, the taste benefits of soda, without the health risks
Benefits - Introduces good gut bacteria, good gut health associated with better absorption of nutrients, mental health, digestion. You are what u eat to you are what to digest. Need good gut bacteria to digest food well.
Lot of gastroenterologist & dieticians suggest our product.
Those who suffer from gastro-intestinal issues largely called as IBS, crohns, diverticulitis, acidity gas, bloating etc.
depression to gut heath, ADHD, related to good gut heath. Scientific based
All auto-immune conditions get better with probiotics.
Kombucha- Mixer for alcoholic drinks
Shipping
Is Free shipping available?
Above 1000
Is COD Available? What payment methods?
Yes. All.
Shipping timelines?
next day for Mumbai, Tier 1 cities 2 days and tier 2 3 days.
Product Pricing Information
Lowest
200 Rs. Kombucha bottle
Highest
combo packs, cultures deluxe kit - 2499
AOV
1400
Best seller
50-100 a day scoby was previous average, now it has dropped down to 5-7 we need to up it.
Chefs love Jasmine & floral flavor.
Reasons to believe / What is the Biggest Promise / Guarantee about your product (Risk reversal)
Reasons to believe
Reasons to believe
no refund, if spillage, brakage we reimburse tour consumer, replacement for our cultures, send photos & freindly consumer service.
FREE SHIPPING > 1000
COD AVAILABLE
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3
Count
OBJECTIONS CUSTOMERS HAVE?
High pricing, Why expensive, why not available in retail outlets, how often, when should I consume it
HOW WE ALLAY THEIR FEARS?
Quality, health benefits that one can derive from High-quality Kombucha, justifies the price
All questions answered in our FAQ section
We provide a small pamphlet card with our products that answers all these questions
FALSE BELIEFS CUSTOMERS HAVE?
zero sugar is a myth, six moth self for raw unfiltered is myth, only people with gut health problem can have this product.
Culture → Any identities and values of the brand
Probiotic Health, Living foods, Experts in Microbiology, science-based health drinks,
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